Senior Event Marketing Manager - Growth & Partnerships

IQPC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

IQPC in London is seeking a Senior Event Marketing Manager to lead the strategy and execution across our events portfolio, including conferences, virtual events, and content.

You will develop targeted marketing campaigns, forge annual partnerships with associations and publications, and collaborate with speakers and sponsors to expand reach.

The role requires a data-driven, ROI-focused mindset, 5+ years in B2B marketing, and the ability to travel internationally when required.

Qualifications

• Degree 2:1 or equivalent in marketing or communications.
• 5+ years’ marketing experience, ideally in B2B publishing, conferences, events or membership organisations.
• Data-driven and commercial mindset with experience managing marketing budgets and ROI.

Responsibilities

• Formulating and executing targeted marketing strategies for the event portfolio and wider portfolio branding.
• Forging annual marketing partnerships with associations and publications.
• Establishing relationships with speakers and sponsors to promote events via podcasts, webinars and webcasts.
• Utilising online marketing tactics including social media, SEO and PPC.
• Preparing all promotional copy and collateral and managing the event marketing budget.

Skills

Data-driven marketing

Budget management

B2B marketing

Digital marketing

Email marketing

Social media

Stakeholder engagement

Education

Bachelor's degree 2:1

Job description

IQPC in London is seeking a Senior Event Marketing Manager to lead the strategy and execution across our events portfolio, including conferences, virtual events, and content.

You will develop targeted marketing campaigns, forge annual partnerships with associations and publications, and collaborate with speakers and sponsors to expand reach.

The role requires a data-driven, ROI-focused mindset, 5+ years in B2B marketing, and the ability to travel internationally when required.