Senior Event Marketing Manager

IQPC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

IQPC in London is seeking a Senior Event Marketing Manager to lead the strategy and execution across our events portfolio, including conferences, virtual events, and content.

You will develop targeted marketing campaigns, forge annual partnerships with associations and publications, and collaborate with speakers and sponsors to expand reach.

The role requires a data-driven, ROI-focused mindset, 5+ years in B2B marketing, and the ability to travel internationally when required.

Qualifications

• Degree 2:1 or equivalent in marketing or communications.
• 5+ years’ marketing experience, ideally in B2B publishing, conferences, events or membership organisations.
• Data-driven and commercial mindset with experience managing marketing budgets and ROI.

Responsibilities

• Formulating and executing targeted marketing strategies for the event portfolio and wider portfolio branding.
• Forging annual marketing partnerships with associations and publications.
• Establishing relationships with speakers and sponsors to promote events via podcasts, webinars and webcasts.
• Utilising online marketing tactics including social media, SEO and PPC.
• Preparing all promotional copy and collateral and managing the event marketing budget.

Skills

Data-driven marketing

Budget management

B2B marketing

Digital marketing

Email marketing

Social media

Stakeholder engagement

Education

Bachelor's degree 2:1

Job description

Job Title: Senior Event Marketing Manager

Reports to: Director of Marketing

Location: London, UK (Hybrid)

A Little About Us

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading “ must-attend” events in every industry.

Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.

What Will I Be Working On?

• As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Senior Events Marketing Manager
• Formulating and executing targeted marketing strategies for your event portfolio, not just specific to the event but how we can market the events as a portfolio to the community
• Forging mutually beneficial annual marketing partnerships with associations and publications that strengthen the event portfolio reputation and exposure
• Stablishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
• Preparing all promotional copy and collateral
• Establishing close working relationships with our sponsorship clients
• Working closely with other internal departments to achieve project objectives
• Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget

What Can I Bring to the Team

• Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
• 5+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
• Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
• Experience with digital marketing (SEO & SEM, social media etc.)
• Exceptional interpersonal skills
• An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
• A creative problem-solver who will dig into the details before making decisions
• Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
• Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
• Is a creative problem-solver, detail focused and analytically inclined
• Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
• Self-driven, results-oriented, with a positive outlook
• Keen for new experiences, responsibility and accountability
• Ability to travel internationally when required