Event Marketing Manager

Lipton Media; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Lipton Media, a leading international events business, is seeking an Events Marketing Manager to own the branding and demand generation for a flagship healthcare show, deploying online and offline marketing tactics across markets.

You will work with the Marketing Director, Managing Director and Delegates Sales to focus on attendee marketing, driving registrations, leads and attendance while optimizing spend and ROI.

Qualifications

• Commercial mindset with ability to drive leads and ROI.
• Experience with digital marketing including SEO, SEM and social media.
• Creative problem solving with strong attention to detail.
• Ability to work independently under tight deadlines.
• Self-driven, results-oriented approach.

Responsibilities

• Formulate and execute attendee marketing strategies to drive registrations and attendance.
• Establish close relationships with exhibitor clients to extend campaigns.
• Engage with Social Media channels to boost reach.
• Utilise SEO and PPC to support campaigns.
• Nurture customers with tailored marketing copy and messaging.
• Prepare promotional copy and collateral for internal and client use.
• Hit targets for revenue, registrations and leads while managing the marketing budget.

Skills

Commercial mindset

Digital marketing

Creative problem solving

Attention to detail

Independent worker

Self-driven

Job description

Leading international events business seeks highly accomplished Events Marketing Manager to join their high growth business working across a flagship Healthcare event.

As Events Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.

Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Social Media
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Qualifications

• 2+ years marketing experience preferred, ideally gained within conferences / exhibitions

Required Skills

• Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI
• Experience with digital marketing (SEO & SEM, social media etc.)
• Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook

Equal Opportunity Statement

The company is committed to creating a diverse and inclusive environment and welcomes applications from all qualified candidates, regardless of background, identity, or experience.