Event Marketing Manager

IQPC; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

IQPC in the United Kingdom is seeking an experienced Events Marketing Manager to own the end-to-end marketing for each conference and event.

You will drive multi-channel campaigns, nurture prospects, and build partnerships with associations, publications and influencers globally.

The role requires strong copywriting, data-driven decision making, and the ability to travel internationally as needed.

Qualifications

• 3+ years’ marketing experience in B2B publishing/events.
• Proven track record managing campaigns across email, social, and partners.
• Excellent copywriting that engages communities and promotes events.
• Data-driven with ability to analyze ROI and optimize budgets.

Responsibilities

• Develop creative marketing strategies with full budget ownership for each event.
• Coordinate across channels: email, social, SEO and PPC to raise brand awareness.
• Lead partnerships with associations, publications and influencers globally.
• Nurtures prospects and past customers to grow revenue and meet targets.
• Create compelling event copy from launch to end and test channels.
• Collaborate with speakers and sponsors to promote events.
• Review campaign performance and leverage insights for future opportunities.

Skills

Marketing experience

Email marketing

Social media

SEO

PPC

Copywriting

Stakeholder engagement

Data analysis

Budget management

ROI focus

Job description

IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading " must-attend" events in every industry.

What Will I Be Working On?

• As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Events Marketing Manager:
• Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on
• Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPC
• Take the lead in creating and managing long-term and effective partnerships with leading associations, publications and influencers globally
• Proactively nurture all prospects and past customers to increase revenue and deliver on targets
• Preparing enticing and informative copy l from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes
• Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks
• Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges

What Can I Bring to the Team

• 3+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
• An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
• Excellent copy writing across a variety of mediums that excites our community and encourages them to engage with our events
• A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
• A creative problem-solver who will dig into the details before making decisions
• Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
• Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
• Ability to travel internationally when required

Training & Development

Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.

Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also IQPC’s Marketing team is renowned for its global career development programme.