Senior Ecommerce Coordinator

NAMED COLLECTIVE; Greater London; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Health cash plans

Generous team discount

Birthday day off & gift

Work From Home Wednesdays

EAP with Virtual GP

Team socials

Job summary

NAMED COLLECTIVE is a London-born fashion brand blending design, culture and modern commerce. We’re seeking a Senior Ecommerce Co-ordinator to drive day-to-day merchandising, product launches and homepage updates across our Shopify store.

You’ll own SEO improvements and use data to sharpen commercial performance while collaborating cross-functionally to elevate the brand experience. You’ll bring hands-on Shopify experience, strong SEO/AEO knowledge, and proficiency with Excel/Google Sheets to

Qualifications

• 1+ year hands-on Shopify experience.
• Strong understanding of SEO and AEO.
• Experience working with large datasets in Excel or Google Sheets.
• Able to analyse data and translate insights into site improvements.
• Based in London and eligible to work in the UK.

Responsibilities

• Own day-to-day merchandising priorities across DTC Shopify websites, balancing commercial performance, user experience and brand.
• Build and merchandise collections, campaigns and product launches.
• Execute homepage, navigation and collection updates and maintain product taxonomy.

Skills

Shopify

SEO

AEO

Excel/Google Sheets

Google Analytics 4

Data-driven

Cross-functional collaboration

Ecommerce strategy

Tools

Shopify Analytics

Job description

NAMED COLLECTIVE is a London-born fashion brand at the intersection of design, culture and modern commerce - and we've built it differently from the start.

Since launch, NAMED has established itself as the 'rebel kid' of the industry - a brand with a genuine point of view, and a community to match. We create leisurewear in a way that nobody has before. We don't make basics, we make the statement pieces our customer builds their outfit around.

We're rooted in a deep obsession with our community and our customers - over 1.9 million people around the world who don't just follow us, they're part of what we build. We've grown at an average rate of 84% year-on-year over the last 5 years through our ecommerce stores, with particularly strong momentum across the UK and US. We're only scratching the surface of what's possible. The momentum is real.

This is a rare opportunity to join a brand that has already proven itself - where the foundation is strong, the ambition is bigger, and the right people will have a real impact on where we go next.

WHO R U?

Reporting to the Ecommerce Manager as our newest Senior Ecommerce Co-ordinator, you are obsessed with all things Ecommerce and have a strong interest in fashion, especially streetwear, as well as emerging digital trends. You’re also…

• DETAIL DRIVEN: You are obsessed with details and always strive to ensure there is accuracy in your work
• COMMERCIALLY CURIOUS: You’re naturally inquisitive and enjoy using data and customer insights to identify opportunities for improvement
• PASSIONATE: You are incredibly passionate about all areas of Ecommerce and Digital and feel excited by the prospect of contributing to a great site experience
• COLLABORATOR: You build strong relationships across teams and enjoy working cross-functionally
• PROACTIVE: You identify opportunities before being asked
• ELEVATOR: You are ready to be a key part of this growing team and have an impact on the continued elevation of all elements of the brand vision!

THE ROLE

Ecommerce Delivery & Execution

Website Trading & Merchandising

• Own the day-to-day merchandising priorities across both DTC Shopify websites, balancing commercial performance, customer experience and brand presentation
• Build and merchandise collections, campaigns and product launches
• Execute homepage, navigation and collection updates
• Maintain product taxonomy, tagging and merchandising rules
• Ensure website content is accurate, commercially optimised and aligned with the trading calendar

Product Operations

• Coordinate product creation, launches and restocks
• Own the Ecommerce critical path for product launches
• Maintain high standards of product data, imagery and content
• Ensure products are optimised for customer discovery and conversion

Website Operations

• Maintain site quality and operational excellence

SEO & AEO

• Own the execution of SEO improvements across both websites
• Coordinate optimisation of product collection and editorial content
• Support optimisation for AI-powered search experiences and emerging answer engines
• Monitor SEO performance and identify opportunities for continual improvement working closely with Digital Marketing

International Ecommerce

• Coordinate localised merchandising and promotional activities
• Monitor regional performance and identify opportunities to improve localisation
• Support trading across multiple international markets

Project Ownership

• Coordinate ecommerce projects from planning through to launch
• Manage project timelines and stakeholders
• Track actions and ensure successful delivery

Commercial Thinking & Strategic Contribution

• Regularly review ecommerce performance to identify and improve merchandising experience to drive commercial performance
• Make recommendations for website improvements based on customer behaviour, industry trends and performance data
• Complete regular competitor benchmarking and identify opportunities for innovation
• Actively contribute to the Ecommerce Roadmap and Optimisation backlog
• Stay informed on emerging ecommerce technologies, AI developments and best practice, sharing relevant recommendations with the wider team

TECHNICAL SKILLS

• Demonstrable experience across core Ecommerce principles
• At least 1 year’s hands-on experience using Shopify
• Solid understanding of SEO and AEO
• Comfortable working with large datasets with strong experience with Excel or Google Sheet and is confident with performing intermediate formulas such as lookups
• Experience using GA4/ Google Analytics 4, Shopify Analytics or similar tools for reporting
• Experience with product building and critical path to getting products live
• Some experience in using data insights to drive on-site improvements
• A love for the brand and understanding of our mission!
• 2-4 years’ of experience working within a fast-paced Ecommerce environment
• International Ecommerce experience
• Over 1 year Shopify experience
• Solid knowledge of SEO and AEO
• Good understanding of CRO pillars
• A genuine passion for Ecommerce
• Analytically minded
• Genuine Interest in streetwear
• Positive attitude and ability to give and receive constructive feedback, to learn and grow with the brand
• Experience working in a fast-paced and creative environment
• Comfortable working with product and performance data
• Excellent attention to detail to ensure accuracy in product building and site accuracy
• Highly organised with an ability to be flexible with shifting prioritisation and projects
• Good interpersonal and communication skills, both verbal and written
• Based in London
• Eligible to work in the UK

FOR THE COLLECTIVE

• Optional health cash plans;
• Generous team discount;
• Best friend + family discount;
• Birthday day off & gift;
• Work From Home Wednesdays;
• Bookable Work From Home Days;
• EAP with Virtual GP;
• Summer + Winter team parties;
• Regular team socials;
• Modern studio workspace with free snacks and refreshments;