Senior E-Commerce & Marketing Executive

Headliners Recruitment - specialists in Marketing & Digital Recruitment; Newbury; Hybrid; GBP 36,000 - 42,000; Full time

Job summary

Headliners Recruitment - specialists in Marketing & Digital Recruitment is seeking a Senior E-Commerce & Marketing Executive for a 12-month contract in Newbury (Hybrid – 3 days in office). The role focuses on delivering digital commerce and consumer marketing across a portfolio of brands, with strong emphasis on Shopify and Klaviyo experiences.

You will manage e-commerce platforms, drive digital campaigns, and collaborate with internal teams and agencies to optimise online performance.

Qualifications

• Hands-on e-commerce and digital marketing experience in FMCG/food & drink.
• Strong Shopify and Klaviyo experience.
• Experience in SEO and wider digital marketing.
• Experience coordinating with external agencies and partners.

Responsibilities

• Deliver digital commerce and consumer marketing plans across a portfolio of brands.
• Manage and develop Shopify websites, including content and merchandising.
• Plan, create and deliver email campaigns using Klaviyo.
• Manage SEO in collaboration with external agency.
• Coordinate Amazon content, optimisation and advertising via agency partners.
• Oversee retailer and wholesaler digital media activity.
• Plan and execute consumer marketing campaigns and promotions.
• Brief and manage creative agencies on artwork and content development.
• Manage paid social campaigns and coordinate organic social activity.
• Liaise with e-commerce fulfilment partner and monitor stock levels.
• Identify opportunities to use AI tools to improve marketing workflows and content development.

Skills

Shopify

Klaviyo

SEO

Digital marketing

Email campaigns

AI tools

Content development

Copywriting

Social media

Brand management

Tools

Amazon Advertising

Citrus

Job description

3282 - Senior E-Commerce & Marketing Executive - 12-Month Contract – Newbury (Hybrid – 3 days in office) - £36-42K pro rata

We are working with an exciting and growing consumer food and drink business to recruit a Senior E-Commerce & Marketing Executive on a 12-month contract.

This is a fantastic opportunity to join an established yet entrepreneurial FMCG business, taking responsibility for delivering its digital commerce and consumer marketing activity across a portfolio of brands.

The successful candidate will be a hands-on e-commerce and digital marketing professional with strong Shopify and Klaviyo experience, ideally gained within the food and drink sector.

The Role

You will play a key role in managing and developing the company's e-commerce platforms, delivering digital marketing campaigns and driving online brand performance.

Working alongside internal teams, creative agencies and external partners, your responsibilities will include:

• Delivering agreed digital commerce and consumer marketing plans across a portfolio of consumer brands.
• Managing and developing Shopify websites, including website content, merchandising, optimisation and ongoing development.
• Planning, creating and delivering email marketing campaigns and newsletters using Klaviyo.
• Managing SEO activity in collaboration with an external agency.
• Coordinating Amazon content, optimisation and advertising through agency partners.
• Managing retailer and wholesaler digital media activity across relevant platforms.
• Planning and executing consumer marketing campaigns, brand collaborations and promotional activity.
• Briefing and managing creative agencies and designers on artwork and content development.
• Managing paid social campaigns and coordinating organic social media activity.
• Liaising with the e-commerce fulfilment partner and monitoring stock levels to support effective online operations.
• Identifying opportunities to use AI tools to improve marketing workflows, content development and productivity.

About You

We are looking for a commercially minded, hands‑on digital marketing professional who enjoys working across the full e-commerce and marketing mix.

You will ideally have:

• Strong practical experience managing Shopify websites and Klaviyo email marketing – both essential.
• Experience within the food and drink / FMCG sector- essential.
• Good understanding of e-commerce, SEO and wider digital marketing.
• Experience managing Amazon content, optimisation and/or advertising.
• Experience briefing and managing creative and artwork development.
• Confidence managing external agencies, suppliers and commercial partners.
• Good copywriting skills, particularly for email campaigns and digital content.
• Practical experience using AI tools to enhance marketing, e-commerce and content workflows.
• Experience with Citrus or other retailer digital media platforms would be advantageous.