Senior E-Commerce Manager - Warner Bros. Studio Tour London, the Making of Harry Potter (WBSTL)

Warner Bros. Entertainment; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A major entertainment company in London is seeking an experienced E-Commerce Manager to oversee daily operations of their online platform. The role involves managing product listings, executing digital marketing strategies, and analysing customer data for growth. Ideal candidates will have solid e-commerce experience and expertise in digital marketing techniques. The position is onsite and offers an opportunity to work within a vibrant team environment.

Qualifications

• Solid experience as an e-commerce manager or in a similar role.
• Proficiency in UX/UI principles that impact online sales.
• Familiarity with e-commerce trends like personalisation and AI-driven experiences.

Responsibilities

• Manage operations of the e-commerce platform including product listings.
• Execute digital marketing initiatives to drive traffic and sales.
• Analyse performance data and customer behaviour for growth opportunities.

Skills

Digital marketing techniques

Web analytics tools

Analytical skills

SEO expertise

Inventory management

Tools

Google Analytics

CRM software

MS Excel

Job description

Your New Role

Ready to be part of something spellbinding? The E-Commerce team at the Harry Potter Shop are the brains behind our online presence across the UK, US, and Japan. We're not just running a website, we're driving a global retail experience that brings the Wizarding World to life for millions of fans. From revenue and profit to seamless operations, we own the performance of the business end-to-end. Working closely with our store and head office teams, we’re a tight-knit crew making magic happen every day.

You will be responsible for managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory, while collaborating with marketing, product, operations, and tech. This role involves executing digital marketing initiatives such as SEO, SEM, email campaigns, and social media to drive traffic and sales, as well as analysing performance data and customer behaviour to identify growth opportunities. You\'ll develop and implement e-commerce strategies to boost online sales and enhance the customer experience, optimise the website for usability and mobile responsiveness, manage third-party vendor relationships, and monitor key performance indicators like traffic, conversion rates, revenue, and profit

Your Role Accountabilities

• Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
• Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
• Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
• Collaborate with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.
• Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.

Qualifications & Experiences

• Solid experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Excellent analytical skills and proficiency with CRM software and MS Excel.
• Knowledge of UX/UI principles and how they impact online sales.
• Familiarity with e-commerce trends such as personalisation, chatbots, or AI-driven shopping experiences.
• Experience with inventory management and supply chain management.

Onsite Working - This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit the accessibility page for instructions to submit your request.