Senior Director, Product Marketing

Brandwatch; London; On-site; GBP 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Director of Product Marketing to lead their global marketing strategy. This high-impact role involves driving product positioning, go-to-market strategies, and successful launches while managing a talented team. The ideal candidate will have extensive experience in product marketing, exceptional communication skills, and a proven track record in a fast-paced environment. Join a dynamic team committed to innovation and collaboration, and help shape the future of communication while making a meaningful impact on the brands we support.

Benefits

Life Assurance

Private Medical Insurance

Cycle to Work

Discounted Dining

Virtual GP

Employee Assistance Programme

Eye Care Test

Charitable Giving Program

Qualifications

• 10+ years in product marketing, including 5+ years in a leadership role.
• Proven ability to manage high-performing teams and work with senior leadership.

Responsibilities

• Lead product marketing strategy and execution, mentoring a top-tier team.
• Define market differentiation and oversee analyst relations for insights.

Skills

Product Marketing

Leadership

Communication Skills

Project Management

Market Intelligence

Education

Bachelor's degree in Marketing

MBA

Job description

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive positioning, go-to-market strategies, and successful product launches while developing and managing a top-tier Product Marketing team.

As a key member of our leadership team, you’ll collaborate across departments to shape Brandwatch’s messaging, ensure seamless product communications, and execute initiatives that align with our business goals.

We’re seeking a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced, global environment.

Key Responsibilities:

• Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives.
• Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning.
• Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance.
• Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership.
• Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches.
• Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
• Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth.
• Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.

Essential Skills and Experience

• Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Experience: 10+ years in product marketing, including at least 5 years in a leadership role.
• Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives.
• Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
• Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
• Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans.
• Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment.

What You Will Get

• Life Assurance
• Private Medical Insurance (for directors and above only)*
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)
• Eye Care Test
• Cision Global Charitable Giving Program

This is a unique opportunity to shape Brandwatch’s market presence and drive the success of our product suite. If you’re a strategic thinker with a passion for product marketing and leadership, we encourage you to apply. We’d love to hear from you!

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [e-mail]