Senior Director, Product Marketing

Brandwatch ES; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Director of Product Marketing to lead their global strategy. This high-impact role involves mentoring a top-tier team, shaping market positioning, and executing successful product launches. The ideal candidate will have over a decade of experience, exceptional communication skills, and a passion for driving innovation. Join a forward-thinking company that values collaboration and creativity, where your contributions will significantly impact the future of communication and marketing strategies.

Benefits

Cision Group Personal Pension Scheme

Life Assurance

Healthcare Cash Plan

Dental Insurance

Private Medical Insurance

Gym Subsidy

Cycle to Work

Discounted Dining

Virtual GP

Employee Assistance Programme

Qualifications

• 10+ years in product marketing with leadership experience.
• Strong communication and public speaking skills.

Responsibilities

• Mentor and manage the product marketing team.
• Define market differentiation and high-level positioning.
• Lead key processes for product launches.

Skills

Product Marketing

Team Leadership

Market Intelligence

Public Speaking

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Job description

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Senior Director, Product Marketing

London, England, United Kingdom

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive positioning, go-to-market strategies, and successful product launches while developing and managing a top-tier Product Marketing team.

As a key member of our leadership team, you’ll collaborate across departments to shape Brandwatch’s messaging, ensure seamless product communications, and execute initiatives that align with our business goals.

We’re seeking a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced, global environment.

Key Responsibilities

• Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives.
• Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning.
• Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance.
• Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership.
• Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches.
• Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
• Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth.
• Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.
  
  

Essential Skills And Experience

• Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Experience: 10+ years in product marketing, including at least 5 years in a leadership role.
• Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives.
• Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
• Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
• Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans.
• Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment.
  
  

What You Will Get

• Cision Group Personal Pension Scheme
• Life Assurance
• Healthcare Cash Plan
• Dental Insurance
• Private Medical Insurance (for directors and above only)*
• Gym Subsidy
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)
• Eye Care Test
• Cision Global Charitable Giving Program
  
  

This is a unique opportunity to shape Brandwatch’s market presence and drive the success of our product suite. If you’re a strategic thinker with a passion for product marketing and leadership, we encourage you to apply. We’d love to hear from you!

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud, visit www.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [e-mail]

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.

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Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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