Senior Product Marketing Director

Confluence Technologies; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Director to lead global marketing strategies for its innovative product solutions. This pivotal role involves managing a talented team, driving demand generation, and collaborating with cross-functional leaders to ensure marketing initiatives align with business goals. With a focus on the FinTech sector, the ideal candidate will bring extensive B2B marketing experience and a track record of success in executing Account-Based Marketing strategies. Join a forward-thinking company that values integrity, imagination, and service, and enjoy generous benefits including flexible working options and career development opportunities.

Benefits

Time Off packages

Global Career Development opportunities

Social Events

Referral Bonus scheme

Qualifications

• 10+ years in B2B marketing with proven leadership in global strategies.
• Hands-on experience in multi-channel demand generation.

Responsibilities

• Define and execute global marketing strategy for product solutions.
• Lead a team focused on demand generation and sales enablement.

Skills

B2B Marketing

Demand Generation

Product Marketing

Account-Based Marketing

Communication Skills

Analytical Skills

Organizational Skills

Job description

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Senior Product Marketing Director

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, United Kingdom

Reporting To: Kathleen Keenan

Description

Location - London, United Kingdom

Why Confluence?

Over the past several years, we have undergone significant positive change and growth to become the company we are today. Our global footprint now spans multiple countries, providing our employees with exposure to diverse cultures and markets. This success is thanks to the hard work of our dedicated employees at Confluence.

More about the role & team

The Senior Director of Product Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, with the aim of driving pipeline growth, market awareness, and revenue.

Collaboration is essential, as this position works closely with cross-functional leaders in Product, Sales, and Services, as well as external agencies, to ensure marketing initiatives align with business goals. The role oversees marketing programs, product launches, and strategic campaigns, directly impacting company success.

As a senior leadership role, the Senior Director of Product Marketing influences high-level marketing initiatives and leads a global team to achieve measurable business outcomes.

What skills and experience do I need to succeed?

Experience - Essential

• Minimum 10+ years in B2B marketing with a proven record in leading global marketing strategies.
• Hands-on experience in multi-channel demand generation, including digital and social marketing, both paid and organic, with measurable results.
• In-depth experience in FinTech product marketing, especially within the buy-side Investment Management industry, with a strong grasp of market trends and client needs.
• Proven success in planning and executing Account-Based Marketing (ABM) strategies targeting high-value accounts.

Experience - Desirable

• Exceptional writing and communication skills for creating compelling marketing collateral and campaign assets.
• Strong analytical skills to assess campaign performance and optimize ROI.
• Excellent organizational skills for managing multiple projects efficiently.
• Attention to detail and a commitment to high-quality work.
• Collaborative and adaptable, capable of working independently and within teams.

What do we offer?

Confluence offers generous benefits, including:

• Time Off packages with additional half days for public holidays.
• Global Career Development opportunities.
• Social Events.
• Referral Bonus scheme — Up to $3,000 per successful referral.
• And many more benefits!

More about the Location

We support flexible working options for all employees.

#LI-Hybrid

Values

We seek individuals who align with our core values:

• Integrity: Face reality with honesty, courage, and accountability.
• Imagination: Approach challenges creatively and envision possibilities.
• Discipline: Build good habits and maintain focus on objectives.
• Service: Dedicate yourself to the success of others.

Additional Benefits

Upon joining, employees and their families receive comprehensive benefits, including medical, dental, vision, FSA/HSA accounts, life insurance, disability coverage, generous paid time off, and participation in our 401(k) plan with company matching. A discretionary bonus may also be offered based on performance. Salary is benchmarked against market data, considering location, experience, and other factors.

Interested in a career with Confluence?

If you'd like to learn more or apply, please do so today.