Senior Director, Global Events & Experiential Growth

Smartly.io; Greater London; Hybrid; GBP 105,000 - 150,000; Full time

Benefits offered by this job

Five weeks PTO

Healthcare package

401K with company matching

Wellness & learning reimbursement

Volunteer time off & donation matching

Job summary

Smartly is seeking a strategic Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role drives commercial growth by shaping marquee experiences and aligning product, sales and marketing around unified narratives.

You will oversee a global team across New York and London, manage multi-million dollar budgets, and deliver flagship activations, CABs, and employer brand experiences that elevate Smartly’s market leadership.

Qualifications

• 8–12+ years of progressive B2B SaaS event marketing leadership.
• Proven track record of managing multi-million-dollar global event budgets.
• Ability to drive quantifiable sales pipeline (SALs, SQLs).

Responsibilities

• Own global event strategy to expand event-influenced revenue and pipeline.
• Direct flagship activations and executive forums to anchor GTM launches.
• Collaborate with RevOps/Marketing Ops for post-event pipeline reporting.
• Lead CABs and employer brand/workplace events to strengthen partnerships.

Skills

Event marketing leadership

Global budget management

Sales pipeline acceleration

CRM data flows

Executive stakeholder management

Tools

Marketo

CRM systems

Job description

Smartly is seeking a strategic Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role drives commercial growth by shaping marquee experiences and aligning product, sales and marketing around unified narratives.

You will oversee a global team across New York and London, manage multi-million dollar budgets, and deliver flagship activations, CABs, and employer brand experiences that elevate Smartly’s market leadership.