Global Senior Director, Events & Experiential

smartlyio; Greater London; Hybrid; GBP 164,000 - 239,000; Full time

Benefits offered by this job

Five weeks PTO

Healthcare packages

401K matching & equity grants

Wellness reimbursement

Volunteer time off

Job summary

Smartly is seeking a Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role is a core commercial growth driver and brand steward, reporting to marketing leadership and guiding teams in New York and London.

You will drive tier-1 summits, CABs, and regional activations, while aligning with PR and analyst initiatives, demand generation, and employer branding across international markets.

Qualifications

• 8-12+ years of progressive B2B SaaS event marketing leadership.
• Experience managing multi-million-dollar global event budgets and driving quantifiable sales pipeline (SALs, SQLs).
• Experience managing direct reports across international hubs (US and EMEA) and governing tier-1 experiential agency partners.

Responsibilities

• Drive global commercial event strategy to expand event-influenced sales pipeline.
• Position flagship event activations as primary forcing functions for unified market narratives.
• Partner with RevOps to leverage post-event pipeline reporting (4-, 8-, 12-week windows).
• Equip Sales and Customer Success with post-event attendee insights.

Skills

CRM/Marketo data flows

Pipeline attribution models

Sales enablement workflows

Job description

Smartly is seeking a Senior Director of Events & Experiential to lead our global event strategy and experiential marketing engine. This role is a core commercial growth driver and brand steward, reporting to marketing leadership and guiding teams in New York and London.

You will drive tier-1 summits, CABs, and regional activations, while aligning with PR and analyst initiatives, demand generation, and employer branding across international markets.