Senior Digital Strategist: Data-Driven Growth & CX Insight

Lumanity; City of Edinburgh; Hybride; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Leith, based in Edinburgh and part of Lumanity, is seeking a Senior Digital Strategist to shape the next chapter of our evolving digital practice. You'll work with clients from initial strategy through to measuring impact across websites, CRM and customer journeys.

Bring strong experience in digital strategy, analytics and CRM, with familiarity in GA4, GTM, Looker Studio and related tools. Collaborate with UX, creative and technology teams to convert data into commercial opportunities and

Qualifications

• Strong experience in digital strategy, analytics, customer experience or digital consultancy.
• Experience with GA4, GTM, Looker Studio, SEMrush, and GSC.
• Broader exposure to analytics, CRM, UX, and AI tools.
• Adobe Analytics, Power BI, or Hotjar a bonus.

Responsabilités

• Work with clients from the earliest strategic conversations through to measuring the impact of the experiences we create.
• Connect brand, campaign and customer experience strategy with analytics, research and digital performance, helping clients make better decisions across websites, CRM and connected customer journeys.
• This isn't a role for someone who simply reports on performance. We're looking for someone who uses evidence to influence strategy, challenge assumptions and uncover opportunities that drive meaningful commercial results.
• Confidence working alongside UX, creative, technology and client teams.

Connaissances

Digital strategy

Analytics

Customer experience

Digital consultancy

CRM

UX

AI tools

Adobe Analytics

Power BI

Hotjar

GA4

GTM

Looker Studio

SEMrush

GSC

Outils

GA4

GTM

Looker Studio

SEMrush

GSC

Description du poste

Leith, based in Edinburgh and part of Lumanity, is seeking a Senior Digital Strategist to shape the next chapter of our evolving digital practice. You'll work with clients from initial strategy through to measuring impact across websites, CRM and customer journeys.

Bring strong experience in digital strategy, analytics and CRM, with familiarity in GA4, GTM, Looker Studio and related tools. Collaborate with UX, creative and technology teams to convert data into commercial opportunities and