SEO Specialist

Humankind Global Recruitment; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays included

Pension matching

Private healthcare

Medi-cash plan

Discount access

Job summary

Humankind Global Recruitment is seeking an SEO Specialist in Manchester with hybrid working, 4–6 years of hands-on SEO experience, and a passion for driving organic growth. You will own the complete SEO strategy for a major brand, collaborating with the client's marketing team and our in-house SEO experts to deliver measurable results.

You will optimize for AI-driven search, perform technical audits, and manage multilingual, multi-site initiatives while reporting to stakeholders and aligning

Qualifications

• 4–6 years of hands-on SEO experience with proven growth in organic traffic and conversions
• Experience embedding within marketing teams and collaborating with content, conversion, and paid teams
• Strong understanding of modern SEO practices including AI optimization and emerging search tech
• Ability to create executive-level performance reports and actionable insights

Responsibilities

• Own complete SEO strategy for the brand and drive organic growth
• Optimize for AI-driven search evolution across content and technical elements
• Lead technical audits and site-structure optimization with development teams
• Manage multi-site and multi-regional SEO across brand properties
• Deliver multi-level reporting for marketing teams and senior leadership
• Lead cross-department collaboration to embed SEO in campaigns
• Manage SEO budget and oversee external agencies for link building and digital PR

Skills

SEO strategy

Cross-functional collaboration

AI optimization

Analytics reporting

Technical SEO

Tools

Ahrefs

SEMrush

Moz

Google Analytics

Job description

Manchester / Hybrid - 2 days a week in the office

Digital Marketing Agency

SEO Specialist / Hybrid working / 25 days holiday plus bank holidays / Competitive pension matching / Private Healthcare / Medi-cash plan / Access to discounts

The SEO Specialist will be joining a thriving Global Digital Marketing agency, based for 2 days a week in their envious Manchester city centre offices, this role offer a good deal of flexibility. Taking ownership of SEO strategy for a major brand, working directly within their marketing team while collaborating with the agencies expert SEO specialists. This isn't your typical agency role – you'll be deeply embedded in one brand's growth journey while having the support and expertise of a dedicated SEO team.

What You'll Actually Do

Own Complete SEO Strategy for Your Brand

You’ll become the dedicated SEO expert for a major brand, developing and executing comprehensive strategies that drive organic growth and revenue. Working directly within the client's marketing team, you'll present findings, forecast performance, and guide strategic marketing decisions while maintaining close collaboration with our internal SEO specialists.

Optimize for AI-Driven Search Evolution

Your days will involve optimizing content and technical elements for AI-generated search results, featured snippets, and emerging search technologies. You’ll stay ahead of algorithm changes and implement strategies that position your brand for success in the evolving landscape of AI-powered search engines.

Drive Technical Implementation and Performance

Working together with SEO tech team you'll conduct comprehensive technical audits, identify optimization opportunities, and implement solutions that deliver measurable organic growth. You'll test and implement different approaches to site structure optimization and SEO content strategies, developing semantic clusters that improve topical authority and user experience. Working with development teams and technical partners, you’ll ensure optimal site performance while maintaining best practices across all technical SEO elements.

Manage Multi-Site and International SEO Strategies

You’ll oversee SEO strategy across multiple website properties within your brand portfolio, including main sites, dedicated blog platforms, and specialized landing page sites for paid media integration. As the brand operates in international markets, you’ll develop and implement multi-lingual and multi-regional SEO approaches, ensuring consistent optimization standards while adapting to local market requirements and search behaviors.

Solve Search Visibility Challenges

You’ll analyze and troubleshoot underperforming thematic clusters with poor search visibility, identifying root causes and implementing targeted solutions to improve rankings. This involves deep-diving into content gaps, technical barriers, and competitive positioning to develop strategic approaches that restore and enhance organic performance for challenging keyword clusters.

Deliver Multi-Level Reporting and Analysis

You’ll create comprehensive reports for different stakeholder levels, from detailed technical analysis for marketing teams to executive summaries for C-level leadership. You’ll track and report on all key SEO metrics including organic rankings, traffic growth, customer acquisition costs, conversion attribution, and revenue impact. Your analysis will provide actionable insights for strategic decision-making across all organizational levels.

Lead Cross-Department Collaboration

You’ll work daily with diverse teams to ensure SEO success: partnering with content teams on optimization strategies, collaborating with conversion specialists on landing page performance, coordinating with paid acquisition teams on keyword alignment, and supporting broader marketing initiatives. This cross-functional collaboration ensures SEO considerations are integrated into all digital marketing efforts and business decisions.

Manage SEO Budget and External Partnerships

You’ll oversee SEO budget allocation and manage relationships with external agencies specializing in link building, editorial outreach, and digital PR campaigns. You’ll evaluate agency performance, negotiate contracts, and ensure all external SEO initiatives align with brand objectives while delivering measurable results within allocated budgets.

What You Need to Succeed

• 4-6 years of hands‑on SEO experience with proven track record of growing organic traffic and conversions
• Demonstrated success in website promotion with measurable results and case studies
• Experience working embedded within marketing teams and cross‑functional collaboration with content, conversion, and paid acquisition teams
• Strong understanding of modern SEO practices including AI optimization and emerging search technologies
• Proven ability to create reports and communicate findings to stakeholders at all organizational levels

Technical Expertise That Matters

• Advanced knowledge of technical SEO principles and implementation across various website platforms
• Proficiency with professional SEO tools (Ahrefs, SEMrush, Moz) and technical audit platforms
• Working understanding of HTML, CSS, and basic programming concepts for technical guidance
• Experience with analytics platforms and creating executive‑level performance reports
• SEO budget management and vendor/agency relationship management experience

Modern SEO Skills

• Expertise in AI optimization including content optimization for AI‑generated search results
• Understanding of E‑A‑T principles and how they impact search performance
• Knowledge of Core Web Vitals, page experience, and technical performance optimization
• Experience with schema markup, structured data, and emerging search features
• Proficiency in semantic clustering and topical authority development
• Experience managing external agencies for link building, editorial outreach, and digital PR campaigns
• Multi‑site SEO strategy experience including blog platforms and landing page optimization
• Understanding of multi‑lingual and international SEO considerations

What Makes You Ideal

You’re someone who thrives on taking ownership of significant challenges and seeing them through to measurable success. You’ve worked in collaborative environments where building relationships with marketing teams is crucial, and you’re comfortable presenting findings to senior stakeholders.

You understand that successful SEO work requires both technical expertise and strategic business thinking. You’re excited about diving deep into one brand’s unique challenges while staying current with AI optimization and emerging search technologies.

Ready to Take Ownership of Major Brand SEO?