Senior Digital Planning & Activation Director

WPP Media Limited; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Paid time off

Mental health days

Job summary

WPP Media Limited in London is seeking a Digital Associate Director, Media Planning to lead digital planning and activation for EA, spanning programmatic, social, video, and data-driven campaigns. The role sits at the centre of a hub‑and‑spoke delivery model with central and local market collaboration to ensure holistic, globally consistent yet locally adaptable digital strategies.

The ideal candidate will bring senior leadership experience in digital planning and activation, strong stakeholder

Qualifications

• Proven experience in a digital planning and activation leadership role.
• Strong understanding of digital media planning and activation.
• Excellent stakeholder management and communication capability.

Responsibilities

• Lead digital media planning oversight across EA scopes, ensuring plans are strategically sound and aligned to EA objectives.
• Own senior oversight of digital activation delivery across EA markets.
• Partner with central planning and activation teams to define budget allocation and channel roles and ensure plans translate to activation reality.
• Oversee campaign structure, activation timelines, delivery quality, and governance across platforms and markets.

Skills

Digital planning leadership

Activation leadership

Stakeholder management

Digital media planning

Global entertainment clients

Job description

WPP Media Limited in London is seeking a Digital Associate Director, Media Planning to lead digital planning and activation for EA, spanning programmatic, social, video, and data-driven campaigns. The role sits at the centre of a hub‑and‑spoke delivery model with central and local market collaboration to ensure holistic, globally consistent yet locally adaptable digital strategies.

The ideal candidate will bring senior leadership experience in digital planning and activation, strong stakeholder