Senior Digital Planning Lead – Programmatic & Social

Interpublic; United Kingdom; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

PHd in London is seeking a Digital Planning Director to lead 1-2 markets' digital planning within our regional hub. You will join client briefings, collaborate with strategy and local planners, and translate briefs into innovative digital responses and actionable activation briefs.

You will oversee programmatic and social execution, guide activation teams, develop templates and dashboards, monitor performance, and support regional excellence to elevate ad effectiveness across EMEA.

Qualifications

• Extensive experience in biddable channel planning across agencies or ad tech.
• Hands-on programmatic and social activation experience.
• Ability to plan holistically across multiple biddable channels.

Responsibilities

• Lead digital planning for 1-2 markets and align with regional hub.
• Brief activation teams and translate briefs into tactical, innovative plans.
• Manage client relationships and present performance insights.
• Support regional digital centre of excellence to share best practices.

Skills

biddable channel planning

programmatic & social

holistic planning

creative thinker

stakeholder management

English proficiency

Job description

PHd in London is seeking a Digital Planning Director to lead 1-2 markets' digital planning within our regional hub. You will join client briefings, collaborate with strategy and local planners, and translate briefs into innovative digital responses and actionable activation briefs.

You will oversee programmatic and social execution, guide activation teams, develop templates and dashboards, monitor performance, and support regional excellence to elevate ad effectiveness across EMEA.