Senior Digital Optimisation Consultant.

Royal London; Macclesfield; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a Senior Digital Optimisation Consultant to enhance digital performance through A/B testing and optimization strategies. The role involves collaboration with marketing teams to identify user journey issues and implement effective solutions. Ideal candidates will have extensive experience in digital conversion optimization and proficiency with various analytics tools. Attractive benefits are offered, including generous leave and pension contributions.

Benefits

28 days annual leave plus bank holidays

Up to 14% employer pension contributions

Private medical insurance

Qualifications

• Extensive experience in digital conversion optimization.
• Experience with testing tools and understanding of CSS, HTML.
• Proficiency with digital insights tools.

Responsibilities

• Collaborate with marketing teams to optimize digital funnels.
• Identify weak points in digital experiences and support A/B testing.
• Monitor key conversion dashboards and multichannel funnel tracking.

Skills

Digital Conversion Optimization

UX Principles

Analytical Skills

A/B Testing

Collaboration

Tools

Google Analytics

Adobe Analytics

Optimizely

Maxymiser

Google Tag Manager

Job description

Company: Royal London Group

Job Title: Senior Digital Optimisation Consultant

Contract Type: Fixed Term: 12 months

Location: Alderley Park/ Edinburgh/ London

Working style: Hybrid (50% home/office based)

We are seeking a Senior Digital Optimisation Consultant to join the Experimentation and Optimisation team. You will collaborate with the Brand & Marketing Teams to identify issues in the user journey that impact performance. Your role involves creating hypotheses and concepts to address friction points and executing A/B and Multi-variant tests to validate these hypotheses.

This highly analytical, insight-led role requires translating digital user behaviour KPIs into actionable insights across the customer experience. You will embed best practices within the Marketing and Data teams, collaborating on journey and page modifications, including copy, visual design, proposition strategies, UX approaches, and digital solutions.

About The Role

1. Collaborate with UK Marketing and Brand teams to enhance campaign efficiency by optimizing digital funnels and supporting A/B testing plans.
2. Identify weak points in digital experiences and support building tests within A/B tools across website journeys/pages.
3. Assist Marketing and Data teams with analysis using web analytics, UX, and CRO techniques to improve conversion rates.
4. Work with stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance to deliver production-ready A/B & MVT tests.
5. Ensure proper tagging and event tracking within GTM for existing and new journeys.
6. Contribute to a repository of learnings, including campaign results and impact forecasts through various techniques.
7. Monitor key conversion dashboards and multichannel funnel tracking across products and channels.
8. Develop hypotheses, testing methods, and success criteria for ongoing digital funnel optimization.
9. Manage and update the A/B testing roadmap, providing visibility to stakeholders.
10. Collaborate with Digital Estate and GTC teams to implement learnings from experiments into design standards.
11. Contribute to proposition development and review processes.

About You

1. Extensive experience in digital conversion optimization throughout the customer lifecycle.
2. Experience with testing tools such as Optimizely, Maxymiser, and understanding of CSS, HTML, and scripts.
3. Knowledge of UX principles and user behaviour across desktop, mobile, tablet, and apps.
4. Experience managing multiple concurrent experiments across diverse propositions and customer segments.
5. Proficiency with digital insights tools like Google Analytics, Adobe Analytics, Hotjar, etc.
6. Knowledge of CMS systems and applying experiments on responsive websites.
7. Technical understanding of analytics tracking tools like Google Tag Manager or Ensighten.

About Royal London

We're the UK's largest mutual life, pensions, and investment company, offering protection, savings, and asset management products and services.*

Our People Promise commits to creating an inclusive, responsible, enjoyable, and fulfilling workplace, underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We offer attractive benefits including 28 days of annual leave plus bank holidays, up to 14% employer pension contributions, and private medical insurance. Details of all benefits can be found here - Our Benefits.

Inclusion, Diversity, and Belonging

We are an inclusive employer that values diverse backgrounds and cultures. Our diverse perspectives enhance our skills and are respected across the organization.