Senior Digital Optimisation Consultant.

Royal London; Alderley Edge, London, City of Edinburgh; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a Senior Digital Optimisation Consultant to enhance digital user experiences through A/B testing and data analysis. The role involves collaborating with various teams to optimize digital funnels and improve conversion rates. Candidates should have extensive experience in digital optimization and proficiency with testing tools. Attractive benefits include generous leave and pension contributions.

Benefits

28 days of annual leave plus bank holidays

Up to 14% employer pension contributions

Private medical insurance

Qualifications

• Extensive experience in digital conversion optimization.
• Proficiency with testing tools and understanding of CSS, HTML.

Responsibilities

• Collaborate with Marketing and Brand teams to enhance campaign efficiency.
• Identify weak points in digital experiences and support A/B testing.

Skills

Digital Conversion Optimization

User Experience

Analytical Skills

Collaboration

Tools

Optimizely

Maxymiser

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

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Date: 14 May 2025

Location: Alderley Edge, GB; London, GB; Edinburgh, GB

Company: Royal London Group

Contract Type: Fixed Term: 12 months

Locations: Alderley Park, Edinburgh, London

Working style: Hybrid (50% home/office based)

About the Role

We are seeking a Senior Digital Optimisation Consultant to join our Experimentation and Optimisation team. You will collaborate with the Brand & Marketing Teams to identify and address issues in the user journey that impact performance. You will create hypotheses and concepts to improve areas of friction and execute A/B and Multi-variant tests to validate these hypotheses.

This role is highly analytical and insight-driven, requiring the translation of digital user behaviour KPIs into the end-to-end customer experience. You will embed best practices across Marketing and Data teams, collaborating on journey and page modifications, including copy, visual design, proposition strategies, UX approaches, and digital solutions delivery.

Responsibilities

1. Collaborate with UK Marketing and Brand teams to enhance campaign efficiency by optimizing digital funnels and supporting A/B testing plans.
2. Identify weak points in digital experiences and support building tests within an A/B tool across website pages.
3. Assist Marketing and Data teams with analysis using web analytical tools, UX techniques, and CRO methodologies to improve conversion rates.
4. Work with stakeholders such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance teams to deliver production-ready A/B and MVT tests.
5. Ensure proper tagging of online journeys and event tracking within GTM for new and existing journeys.
6. Support the creation and sharing of learnings, including personalization, A/B & MVT campaign results, and impact forecasts.
7. Maintain dashboards and track multichannel funnels across products and distribution channels.
8. Develop hypotheses, testing methodologies, and success criteria for ongoing digital funnel optimization.
9. Manage and update the A/B roadmap, providing visibility to stakeholders.
10. Collaborate with Digital Estate and GTC teams to implement learnings into design standards.
11. Contribute to Proposition development and review processes.

About You

1. Extensive experience in digital conversion optimization across the customer lifecycle.
2. Proficiency with testing tools such as Optimizely, Maxymiser, and understanding of CSS, HTML, and scripting.
3. Knowledge of UX and user behaviour across devices and platforms.
4. Experience managing multiple concurrent experiments within a diverse portfolio.
5. Familiarity with digital insights tools like Google Analytics, Adobe Analytics, Hotjar, etc.
6. Understanding of CMS systems and responsive design experimentation.
7. Technical expertise in analytics tracking, including Google Tag Manager and similar tools.

About Royal London

We are the UK’s largest mutual life, pensions, and investment company, offering protection, savings, and asset management products and services. Our People Promise emphasizes an inclusive, responsible, enjoyable, and fulfilling workplace, underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We offer attractive benefits such as 28 days of annual leave plus bank holidays, up to 14% employer pension contributions, and private medical insurance. Details of all benefits can be found on our website.

Inclusion, Diversity, and Belonging

We are an inclusive employer that values diverse backgrounds and cultures. Our diverse perspectives enhance our skills and are recognized and respected across the organization.