Senior Digital Optimisation Consultant

Royal London; Alderley Edge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a Senior Digital Optimisation Consultant to join their Experimentation and Optimisation team. The role involves improving digital user journeys through A/B testing and analytics. Candidates should have deep experience in digital conversion optimization and proficiency with testing tools. The position offers a hybrid working style and great workplace benefits, including generous annual leave and pension contributions.

Benefits

28 days annual leave plus bank holidays

Up to 14% employer pension contributions

Private medical insurance

Qualifications

• Deep experience in digital conversion optimization across the customer lifecycle.
• Experience managing multiple concurrent experiments across various propositions.

Responsibilities

• Collaborate with Marketing teams to improve campaign efficiency and enhance digital funnel performance.
• Identify weak points in digital experiences and support A/B testing.

Skills

Digital Conversion Optimization

User Experience (UX)

A/B Testing

Analytics

Tools

Google Analytics

Adobe Analytics

Optimizely

Maxymiser

Google Tag Manager

Job description

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Date: 14 May 2025

Location: Alderley Edge, GB; London, GB; Edinburgh, GB

Company: Royal London Group

Contract Type: Fixed Term: 12 months

Location: Alderley Park / Edinburgh / London

Working style: Hybrid 50% home/office based

We are looking for a Senior Digital Optimisation Consultant to join the Experimentation and Optimisation team. You will collaborate with the Brand & Marketing Teams to identify issues in the user journey affecting performance, create hypotheses and concepts to address friction points, and execute A/B and Multi-variant tests.

This is a highly analytical role that requires translating digital user behaviour KPIs into insights across the customer experience. You will embed best practices across Marketing and Data teams, collaborating on journey and page changes for copy and visual design, and contributing to proposition strategies, UX approaches, and digital solutions.

About The Role

• Collaborate with UK Marketing and Brand teams to improve campaign efficiency by enhancing digital funnel performance and supporting A/B testing plans.
• Identify weak points in digital experiences and support building tests within an A/B tool across website journeys/pages.
• Support analysis using web analytics, UX techniques, and CRO methods to improve conversion rates.
• Work with stakeholders (internal & external) such as Commercial Partners, UX, developers, media agencies, proposition, brand, and compliance to deliver production-ready A/B & MVT tests.
• Ensure correct tagging of online journeys and proper setup of event tracking & custom variables within GTM.
• Contribute to an archive of learnings for sharing within communities. Manage personalization, A/B & MVT campaign results, and forecast impacts.
• Maintain and monitor conversion dashboards and multichannel funnel tracking across products and channels.
• Develop hypotheses, testing methodologies, and success criteria for ongoing digital funnel optimization.
• Manage the A/B roadmap and communicate progress to stakeholders.
• Collaborate with Digital Estate and GTC teams to implement learnings into design standards.
• Input into Proposition development and reviews.

About You

• Deep experience in digital conversion optimization across the customer lifecycle.
• Experience with testing tools like Optimizely, Maxymiser, etc., and understanding of CSS, HTML, and scripts.
• Knowledge of UX and user behaviour across desktop, mobile, tablet, and apps.
• Experience managing multiple concurrent experiments across various propositions and customer segments.
• Proficiency with digital insights tools such as Google Analytics, Adobe Analytics, Hotjar, etc.
• Knowledge of CMS systems and applying experiments on responsive websites.
• Technical understanding of analytics tracking tools like Google Tag Manager or Ensighten.

About Royal London

We’re the UK’s largest mutual life, pensions, and investment company, offering protection, savings, and asset management products and services.

Our People Promise is to work in an inclusive, responsible, enjoyable, and fulfilling environment, underpinned by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We offer great workplace benefits such as 28 days of annual leave plus bank holidays, up to 14% employer pension contributions, and private medical insurance. See all our benefits here.

Inclusion, Diversity, and Belonging

We’re an inclusive employer that values diverse backgrounds and cultures. Our diverse perspectives enhance our skills and innovation, and we celebrate this diversity across Royal London.