Senior Digital Optimisation Consultant

TN United Kingdom; Alderley Edge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Senior Digital Optimisation Consultant to enhance digital funnels and optimize user journeys. The role involves collaboration with marketing teams, utilizing analytical skills to improve conversion rates through A/B testing and UX strategies. The ideal candidate will have extensive experience in digital optimization and familiarity with various testing and analytics tools.

Benefits

28 days annual leave

Pension scheme

Private medical insurance

Qualifications

• Extensive experience in digital conversion optimization across the customer lifecycle.
• Proficiency with testing tools and understanding of CSS, HTML, and scripts.

Responsibilities

• Collaborate with marketing teams to enhance campaign efficiency.
• Identify weak points in digital experiences and support A/B testing efforts.
• Monitor key conversion dashboards and multichannel funnel tracking.

Skills

Analytical Skills

Digital Conversion Optimization

UX Knowledge

Collaboration

Tools

Optimizely

Maxymiser

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

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Client:

Royal London Group

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

5e098971c56d

Job Views:

2

Posted:

14.05.2025

Expiry Date:

28.06.2025

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Job Description:

Company: Royal London Group

Contract Type: Fixed Term: 12 months

Location: Alderley Park/ Edinburgh/ London

Working style: Hybrid 50% home/office based

We are seeking a Senior Digital Optimisation Consultant to join the Experimentation and Optimisation team. You will work with the Brand & Marketing Teams to identify issues in the user journey affecting performance, develop hypotheses, and execute A/B and Multi-variant tests.

This role requires strong analytical skills to interpret digital user behaviour KPIs and link them to the end-to-end customer experience. You will embed best practices across marketing and data teams, influencing journey and page design, copy, visual elements, and contributing to proposition strategies, UX, and digital solutions.

About The Role

• Collaborate with UK Marketing and Brand teams to enhance campaign efficiency by optimizing digital funnels and supporting A/B testing plans.
• Identify weak points in digital experiences and support build efforts within A/B testing tools across website journeys and pages.
• Assist the Marketing and Data teams with analysis using web analytics, UX, and CRO techniques to improve conversion rates.
• Work with stakeholders (internal & external) such as partners, UX, developers, media agencies, and compliance to deliver ready-to-launch A/B & MVT tests.
• Ensure proper tagging and event tracking within GTM for all journeys.
• Contribute to an archive of learnings shared across teams, including personalization and campaign impact forecasts.
• Monitor key conversion dashboards and multichannel funnel tracking across products and channels.
• Develop hypotheses, testing methods, and success criteria for ongoing digital funnel optimization.
• Manage and update the A/B testing roadmap, providing visibility to stakeholders.
• Collaborate with Digital Estate and GTC teams to implement learnings into design standards.
• Contribute to proposition development and reviews.

About you

• Extensive experience in digital conversion optimization across the customer lifecycle.
• Proficiency with testing tools like Optimizely, Maxymiser, and understanding of CSS, HTML, and scripts.
• Knowledge of UX and user behaviour across devices.
• Experience managing multiple experiments within diverse propositions and customer segments.
• Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Hotjar, etc.
• Understanding of CMS systems and responsive design experimentation.
• Technical skills in analytics tracking systems like Google Tag Manager and Ensighten.

About Royal London

We are the UK's largest mutual life, pensions, and investment company, offering protection, savings, and asset management products. Our values include empowerment, trustworthiness, collaboration, and achievement. We offer benefits like 28 days annual leave, a pension scheme, and private medical insurance.

Inclusion, diversity, and belonging

We are an inclusive employer, valuing diverse backgrounds and perspectives to foster skills and innovation across Royal London.