Senior Digital Officer

WFS Patron; Greater London; On-site; GBP 55,000 - 58,000; Full time

Job summary

London Fire Brigade is seeking a Senior Digital Officer to lead recruitment-focused social media and content creation. You will update the LFB careers microsite, develop engaging content for social channels and respond to inquiries from PSU, while supporting diversity objectives.

The role requires travel to fire stations across London and to Control (South Wimbledon). The successful candidate will manage online communications, contribute to an overhaul of recruitment channels, and maintain

Qualifications

• Experience of managing a corporate website.
• Experience of designing user focused content and developing content plans.
• Experience of scoping, commissioning, writing, editing and publishing digital content including video production.
• Experience of successfully managing a new content management system, together with knowledge of HTML.
• Experience of developing and implementing digital marketing, email marketing and SEO strategies.
• Experience of project managing website or online service development projects.
• Experience of the day-to-day running of social media channels.
• Experience with using analytics data to create reports.
• Be proficient with design tools such as Adobe Photoshop and Canva.
• Be proficient with editing software such as Capcut and FinalCut Pro.
• Excellent communication skills, both oral and written.
• Excellent organisational skills and ability to handle multiple priorities.

Responsibilities

• Planning and strategy for recruitment-based social media channels.
• Creating content including short-form video, text posts and stories.
• Answering direct messages and comments on our social media channels.
• Updating LFBcareers.co.uk
• Responding to social media-related queries from PSU.
• Overseeing the Brigade’s online communications across website, social media channels and digital platforms.

Skills

Social media management

Corporate website management

Content design

Video production

HTML knowledge

Digital marketing

SEO strategies

Project management

Analytics reporting

Adobe Photoshop

CapCut

Final Cut Pro

WordPress

Interpersonal communication

Organizational skills

Tools

WordPress

CMS systems

Job description

The Role

Post: Senior Digital Officer
Salary: £54,452 per annum
Grade: FRS E
Salary range: £54,452 – £58,202 per annum
Contract type: Permanent
Working pattern: Full-time
Application closing date: 4 PM on Monday, 9 November 2026

London Fire Brigade (LFB) is London’s fire and rescue service - one of the largest firefighting and rescue organisations in the world. We are here to make London a safer city. Employing over 5000 people across our operational team (our firefighters), control (our call handlers who answer 999 calls), fire safety and our non-operational team (our team who work behind the scenes to support our front-line services, which includes Fleet, IT, HR, Finance, Procurement, Communications team and many more).

The Digital team are looking for a creative and driven social media manager to develop the Brigade’s recruitment channels. You will be required to update the LFB careers microsite, create content for the recruitment-specific social media channels, and answer any social media-related queries sent into our Professional Standards Unit (PSU). The LFB careers microsite and social media channels are the first step in our firefighter recruitment process as well as roles in Control and our Head Office. You will also support the Brigade’s workforce diversity objectives.

Key duties include:

• Planning and strategy for our recruitment-based social media channels.
• Creating content including short-form video, text posts and stories.
• Answering direct messages and comments on our social media channels.
• Updating LFBcareers.co.uk
• Responding to social media-related queries from our Professional Standards Unit (PSU).
• The Digital team are responsible for the Brigade’s online communications including the website, social media channels and digital safety products. LFB careers and its associated channels are part of an overhaul to our recruitment process, they are new channels, so this role offers a unique opportunity to build a following and establish a budding social media community.

While this role is based in our Head Office, the successful applicant will be required to travel to fire stations across London and to Control (South Wimbledon).

Please note: After submitting your application, you’ll receive an email asking you to confirm your email address. This is a security step and your application won’t be considered complete until your email address has been confirmed.

Once you have confirmed your email address, you’ll receive a confirmation email acknowledging receipt of your application and providing your applicant number for future reference.

If you do not receive this confirmation email, please check that you have confirmed your email address. Also check your junk or spam folder and add the sender to your safe senders list.

Important: The email confirmation link remains valid for 24 hours, which may extend beyond the application closing date. However, you must confirm your email address before the application closing date for your application to be accepted. Applications with email addresses confirmed after the closing date won’t be accepted, even if the confirmation link is still valid.

Eligibility

Applicants must have:

• Experience of managing a corporate website.
• Experience of designing user focused content and developing content plans.
• Experience of scoping, commissioning, writing, editing and publishing digital content including video production.
• Experience of successfully managing a new content management system, together with knowledge of HTML.
• Experience of developing and implementing digital marketing, email marketing and SEO strategies.
• Experience of project managing website or online service development projects.
• Experience of the day-to-day running of social media channels.
• Experience with using analytics data to create reports.
• Be proficient with design tools such as Adobe Photoshop and Canva.
• Be proficient with editing software such as Capcut and FinalCut Pro.
• Excellent communication skills, both oral and written. You will be writing copy for diverse audiences and to liaise effectively with staff with greatly varying levels of understanding.
• Excellent organisational skills in order to work with minimal supervision and often to tight deadlines and to respond to changing priorities particularly when dealing with a number of projects at the same time.
• Good interpersonal skills.

Desirable:

• Experience with recruitment-based social media.
• Experience with WordPress.
• Experience with internal misconduct processes.