Senior Digital Officer

London Fire Brigade; Greater London; On-site; GBP 54,000 - 58,000; Full time

Benefits offered by this job

Hybrid working available

Pension scheme

Gym access

Job summary

London Fire Brigade seeks a creative and driven Senior Digital Officer to manage recruitment-focused social media, update the careers microsite, and produce engaging content across channels. You will support diversity objectives, travel to stations, and collaborate with the PSU on social inquiries.

The role requires experience in managing a corporate website, content strategy, and digital marketing with a strong emphasis on video and SEO.

Qualifications

• Experience of managing a corporate website.
• Experience of designing user focused content and developing content plans.
• Experience of scoping, commissioning, writing, editing and publishing digital content including video production.
• Experience of developing and implementing digital marketing, email marketing and SEO strategies.
• Experience of the day-to-day running of social media channels.
• Experience with WordPress and analytics reporting.

Responsibilities

• Planning and strategy for recruitment-based social media channels.
• Creating content including short-form video, text posts and stories.
• Answering direct messages and comments on social channels.
• Updating LFBcareers.co.uk.
• Responding to PSU queries.

Skills

Social media management

Corporate website management

Content strategy

Analytical reporting

Excellent communication

Tools

WordPress

Canva

CapCut

Final Cut Pro

Job description

Post: Senior Digital Officer. Salary: £54,452 per annum. Grade: FRS E. Salary range: £54,452 - £58,202 per annum. Contract type: Permanent. Working pattern: Full‑time. Application closing date: 4 PM on Monday, 9 November 2026.

London Fire Brigade (LFB) is London’s fire and rescue service – one of the largest firefighting and rescue organisations in the world. We are here to make London a safer city. Employing over 5000 people across our operational team (our firefighters), control (our call handlers who answer 999 calls), fire safety and our non‑operational team (our team who work behind the scenes to support our front‑line services, which includes Fleet, IT, HR, Finance, Procurement, Communications team and many more).

The Digital team are looking for a creative and driven social media manager to develop the Brigade’s recruitment channels. You will be required to update the LFB careers microsite, create content for the recruitment‑specific social media channels, and answer any social media‑related queries sent into our Professional Standards Unit (PSU). The LFB careers microsite and social media channels are the first step in our firefighter recruitment process as well as roles in Control and our Head Office. You will also support the Brigade’s workforce diversity objectives.

• Planning and strategy for our recruitment‑based social media channels.


• Creating content including short‑form video, text posts and stories.


• Answering direct messages and comments on our social media channels.


• Updating LFBcareers.co.uk


• Responding to social media‑related queries from our Professional Standards Unit (PSU).

The Digital team are responsible for the Brigade’s online communications including the website, social media channels and digital safety products. LFB careers and its associated channels are part of an overhaul to our recruitment process, they are new channels, so this role offers a unique opportunity to build a following and establish a budding social media community.

While this role is based in our Head Office, the successful applicant will be required to travel to fire stations across London and to Control (South Wimbledon).

Please note: After submitting your application, you'll receive an email asking you to confirm your email address. This is a security step and your application won't be considered complete until your email address has been confirmed.

Once you have confirmed your email address, you'll receive a confirmation email acknowledging receipt of your application and providing your applicant number for future reference.

If you do not receive this confirmation email, please check that you have confirmed your email address. Also check your junk or spam folder and add the sender to your safe senders list.

Important: The email confirmation link remains valid for 24 hours, which may extend beyond the application closing date. However, you must confirm your email address before the application closing date for your application to be accepted. Applications with email addresses confirmed after the closing date won't be accepted, even if the confirmation link is still valid.

Applicants must have:

• Experience of managing a corporate website.


• Experience of designing user focused content and developing content plans.


• Experience of scoping, commissioning, writing, editing and publishing digital content including video production.


• Experience of successfully managing a new content management system, together with knowledge of HTML.


• Experience of developing and implementing digital marketing, email marketing and SEO strategies.


• Experience of project managing website or online service development projects.


• Experience of the day‑to‑day running of social media channels.


• Experience with using analytics data to create reports.


• Be proficient with design tools such as Adobe Photoshop and Canva.


• Be proficient with editing software such as Capcut and FinalCut Pro.


• Excellent communication skills, both oral and written. You will be writing copy for diverse audiences and to liaise effectively with staff with greatly varying levels of understanding.


• Excellent organisational skills in order to work with minimal supervision and often to tight deadlines and to respond to changing priorities particularly when dealing with a number of projects at the same time.


• Good interpersonal skills.


• Experience with recruitment‑based social media.


• Experience with WordPress.


• Experience with internal misconduct processes.

Assessment Overview

Stage 1

To apply, please complete the online application, upload a copy of your up‑to‑date CV and provide evidence to address the following selection criteria:

1. Experience of managing a corporate website.


2. Experience of scoping, commissioning, writing, editing and publishing digital content including video production.


3. Experience of developing and implementing digital marketing, email marketing and SEO strategies.


4. Excellent organisational skills in order to work with minimal supervision and often to tight deadlines and to respond to changing priorities particularly when dealing with a number of projects at the same time.

Please note that we will score the evidence you provide based on the competencies listed in the selection criteria above.

Shortlisted candidates will be invited to attend stage 2.

Please ensure you give yourself enough time to complete and submit your application. Late or un‑submitted applications cannot be accepted.

Please note any correspondence received from us will be via e‑mail and sent to the address you provide on your application form.

Stage 2

Assessment for this role is due to take place in late November. Please be advised that if you are unable to make the scheduled assessment date, we may not be able to make alternative arrangements.

Additional Information

We value the diversity of our employees and aim to recruit a workforce which reflects our diverse communities across London. The London Fire Commissioner is an Equal Opportunities Employer and we positively welcome applications from all suitably qualified individuals, irrespective of people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances. We have guidance in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability.

Anyone who has contact with children, young people or adults at risk will be subject to an enhanced DBS check as part of our commitment to safeguarding.

Benefits of working for the London Fire Brigade

• 26 days’ holiday plus bank holidays


• Additional leave between Christmas Day and New Year


• Family (including maternity) leave and emergency support leave


• Hybrid working is available, subject to business need.


• Free access to the Brigade gym


• Use of the Brigade’s Medical Adviser/physios/fitness advisers


• Free counselling


• Season ticket loan


• Join social networks including our Equality Support Groups


• Contributory pension scheme


• Cycle to work scheme


• Staff discount scheme including access to Blue Light Card retail and hospitality discounts


• Opportunity to access affordable accommodation

Criminal records check

In line with the Basic Personnel Security Standard (BPSS) employment checks will be completed by successful candidates, which will include a Standard criminal records check. Successful candidate will be required to declare any convictions for offences and any offer of employment is subject to the LFC receiving a criminal records disclosure which it considers satisfactory.

Attached documents are available under links. Clicking a document link will initialize its download.