Senior Digital Merchandiser – Services Team (6 Month Contract)

Halfords; Redditch; Hybrid; GBP 26,000 - 32,000; Full time

Benefits offered by this job

25 days annual leave

Pension

Life assurance

Discretionary bonus

Employee discounts

Wellbeing programs

Job summary

Halfords is seeking a Senior Digital Merchandiser to lead the online Services proposition (Tyres, Repair and Service/MOT) and optimise merchandising across Halfords’ platforms. You will own content accuracy, imagery, copy, attribution and SEO while driving bookings, conversions and overall online performance.

Based in Redditch with a hybrid work model, you will collaborate across Commercial, Marketing, SEO and Customer teams to launch new products and improve the customer journey with

Qualifications

• Attention to detail with accuracy and quality.
• Balance customer needs with business objectives to drive positive outcomes.
• Able to interpret data, identify trends and translate insights into actions.
• Excellent communication skills, with the ability to influence stakeholders across teams.

Responsibilities

• Own the digital merchandising strategy across Services to drive online sales, bookings and performance.
• Manage and optimise content, imagery, specifications, categorisation and SEO for accuracy and engagement.
• Use data to drive improvements in customer experience, conversion and commercial results.
• Collaborate with Commercial, Marketing, SEO and Customer Contact teams to deliver promotions and insights.
• Support testing, website developments and trading priorities with best-practice merchandising.

Skills

Attention to detail

Commercial mindset

Analytical thinking

Excellent communication

Organisational skills

Job description

• Job no: 568473
• Work type: Full time
• Site: Redditch
• Categories: Central Support
• Location: Worcestershire
• Salary: 29000
• Business Area: Halfords Support Centre

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

Working as a Senior Digital Merchandiser, you will be responsible for driving the growth and ambition of the Services (Tyres, Repair and Service/MOT) proposition online, supporting Halfords Group’s goal to become the market leader.

You will own the ongoing merchandising, range management and maintenance of all Services (Tyres, Repair and Service/MOT) products and services online, ensuring every line is live with accurate content, imagery, copy and attribution.

The role also plays a key part in optimising the customer journey, driving improvements in bookings, conversion, attachment rates and availability, while ensuring customers receive clear, relevant help and advice content that supports informed purchasing decisions and delivers an excellent customer experience.

Key responsibilities

• Own the digital merchandising strategy across Services (Tyres, Repairs and Service/MOT), driving online sales, bookings and commercial performance across Halfords and National websites to support ambitious growth targets.
• Manage and optimise the online proposition, ensuring product and service content, imagery, specifications, categorisation and SEO are accurate, engaging and customer-focused, while supporting the successful launch of new products and services.
• Use customer, competitor and performance data to drive continuous improvement, monitoring key metrics, producing insightful reporting and translating analysis into actionable recommendations that enhance customer experience, conversion and commercial performance.
• Collaborate with Commercial, Marketing, SEO and Customer Contact teams to deliver promotional activity, respond to customer feedback, identify growth opportunities and influence business decisions through evidence-based insights.
• Continuously improve the online customer journey, supporting testing and optimisation initiatives, website developments and trading priorities, while promoting digital merchandising best practice and supporting the wider team during peak trading periods

About you

• High attention to detail with a commitment to maintaining accuracy and quality.
• Commercially minded, with the ability to balance customer needs with business objectives to drive positive outcomes.
• Analytical thinker, confident in interpreting data, identifying trends and translating insights into actions.
• Excellent communication skills, with the ability to influence stakeholders and build effective relationships across multiple teams.
• Strong organisational skills and the ability to manage deadlines while working independently.
• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch.