Senior Digital Marketing Manager

Wealthify; Penarth; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Holiday entitlement 24 days

Annual discretionary bonus

Private medical insurance

Death in service (3x salary)

Income protection

Pension with 6% match

Job summary

Wealthify, a Cardiff-based digital wealth platform, seeks a hands-on Senior Paid (Digital Ads) Manager to own day-to-day management, optimisation, and the roadmap for paid channels.

You will manage PPC accounts (Search, PMax, Demand Gen), run paid social campaigns, and work closely with Design, Data, Product and Compliance to drive ROAS while maintaining regulatory standards. The role offers autonomy in a small team with stakeholders across the business.

Qualifications

• Hands-on experience managing paid search, PMax and Demand Gen campaigns.
• Experience with paid social campaigns and measurement.
• Experience setting up tests across ad platforms and iterating results.
• Strong analytical skills with Google Analytics/GA4, ad platform reporting and BI tools.
• Proven ability to own campaigns and daily optimisation independently.
• Familiarity with compliance requirements for advertising in financial services.

Responsibilities

• Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
• Manage and optimise PPC accounts — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
• End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
• Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
• Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
• Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
• Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
• Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
• Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
• Self-starter, highly motivated, organised and proactive in proposing and running tests.

Skills

Paid search

PMax campaigns

Demand Gen campaigns

Paid social campaigns

Analytics

A/B testing

Landing page CRO

Stakeholder communication

Independent decision making

Tools

Google Analytics/GA4

Excel/Sheets

PowerBI

Job description

Wealthify is a digital wealth management platform, based in Cardiff, with a mission to make it really simple for people to invest with confidence.

Founded in 2016 to address the needs of a new generation of investors, Wealthify blends digital technology, expert investment management and close attention to our customers to make wealth creation more accessible.

Wealthify offers a range of investment accounts (Stocks & Shares ISA, Junior ISA (JISA), General Investment Account (GIA), Self-Invested Personal Pension (SIPP)) and savings accounts (Cash ISA, Instant Access Savings Account (IASA)) to give customers a range of ways to manage and grow their money.

With a proprietary technology platform, a seasoned and passionate team of experts, and a substantial base of customers and assets under management, Wealthify is now growing towards profitability under the ownership of Aviva plc, after successfully establishing itself as a digital disruptor in this huge market.

• Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
• Manage and optimise our existing PPC account(s) — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
• End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
• Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
• Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
• Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
• Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
• Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
• Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
• Self-starter, highly motivated, organised and proactive in proposing and running tests.

Experience Required

• Up-to-date, hands-on experience managing paid search, PMax and Demand Gen campaigns as part of PPC activity, plus paid social (campaign execution, optimisation and reporting).
• Proven ability to set up and run tests across multiple ad platforms and iterate based on results.
• Strong analytical skills with experience using analytics and reporting tools (Google Analytics/GA4, ad-platform reporting, Excel/Sheets and BI tools like PowerBI) to interpret data and drive decisions.
• Track record of working independently and taking ownership of campaigns and daily optimisation.
• Experience in or exposure to financial services or other regulated environments (familiarity with compliance requirements for advertising).
• Experience with landing page testing/CRO tools and methodologies.
• Basic familiarity with BI tools for deeper analysis.
• Experience presenting campaign performance and strategic recommendations to senior stakeholders.

Compensation and Benefits:

• 24 days of holiday a year (with an additional day’s holiday for each full year served, up to 28 days)
• Annual discretionary bonus, linked to company and individual performance.
• Private Medical Insurance
• Death in Service Cover (3 times annual salary)
• Income Protection Insurance
• Company Pension Plan , with matched contributions up to 6% of base salary