Senior Paid Media & Growth Marketing Manager

Wealthify

Penarth

On-site

GBP 65,000 - 90,000

Full time

13 days ago
Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Benefits offered by this job

Holiday entitlement 24 days
Annual discretionary bonus
Private medical insurance
Death in service (3x salary)
Income protection
Pension with 6% match

Job summary

Wealthify, a Cardiff-based digital wealth platform, seeks a hands-on Senior Paid (Digital Ads) Manager to own day-to-day management, optimisation, and the roadmap for paid channels.

You will manage PPC accounts (Search, PMax, Demand Gen), run paid social campaigns, and work closely with Design, Data, Product and Compliance to drive ROAS while maintaining regulatory standards. The role offers autonomy in a small team with stakeholders across the business.

Qualifications

  • Hands-on experience managing paid search, PMax and Demand Gen campaigns.
  • Experience with paid social campaigns and measurement.
  • Experience setting up tests across ad platforms and iterating results.
  • Strong analytical skills with Google Analytics/GA4, ad platform reporting and BI tools.
  • Proven ability to own campaigns and daily optimisation independently.
  • Familiarity with compliance requirements for advertising in financial services.

Responsibilities

  • Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
  • Manage and optimise PPC accounts — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
  • End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
  • Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
  • Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
  • Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
  • Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
  • Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
  • Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
  • Self-starter, highly motivated, organised and proactive in proposing and running tests.

Skills

Paid search
PMax campaigns
Demand Gen campaigns
Paid social campaigns
Analytics
A/B testing
Landing page CRO
Stakeholder communication
Independent decision making

Tools

Google Analytics/GA4
Excel/Sheets
PowerBI

Job description

Wealthify, a Cardiff-based digital wealth platform, seeks a hands-on Senior Paid (Digital Ads) Manager to own day-to-day management, optimisation, and the roadmap for paid channels.

You will manage PPC accounts (Search, PMax, Demand Gen), run paid social campaigns, and work closely with Design, Data, Product and Compliance to drive ROAS while maintaining regulatory standards. The role offers autonomy in a small team with stakeholders across the business.

Get your free, confidential resume review.

or drag and drop your file here.

Similar jobs

Similar jobs worth comparing

Senior Digital Marketing Manager
Senior Digital Marketing Manager

Wealthify • Penarth

On-site
GBP 65,000 - 90,000
Holiday entitlement 24 days
Annual discretionary bonus
Private medical insurance
+3
Senior Paid Media Manager — Hybrid, Growth-Driven
Senior Paid Media Manager — Hybrid, Growth-Driven

Forward Role Recruitment • Manchester

Hybrid
GBP 54,000 - 66,000
Competitive salary with annual performance bonus
Hybrid working model
Generous holiday allowance
+4
Paid Search Manager up to £55,000
Paid Search Manager up to £55,000

Blu Digital • Liverpool City Region

On-site
GBP 40,000 - 60,000
Senior Paid Media Lead – B2B Growth (Hybrid London)
Senior Paid Media Lead – B2B Growth (Hybrid London)

Herd Digital • Greater London

Hybrid
GBP 60,000 - 90,000
Hybrid working flexibility
Private healthcare
Annual personal development budget
+1
Paid Marketing Manager
Paid Marketing Manager

Michael Page • Woking

On-site
GBP 35,000 - 45,000
Senior Paid Search Strategist - Hybrid
Senior Paid Search Strategist - Hybrid

Future Publishing • Cardiff

Hybrid
GBP 35,000 - 40,000
Uncapped leave
Enhanced parental leave
Discounted dental care
+6
Senior Paid Marketing Lead: Google Ads & SEO Growth
Senior Paid Marketing Lead: Google Ads & SEO Growth

Moneybox • Harrow

Hybrid
GBP 90,000 - 120,000
Hybrid work
Home office allowance
Learning budget
+5
Senior Paid Media Manager: Lead PPC Strategy & Team
Senior Paid Media Manager: Lead PPC Strategy & Team

Beyond Your Brand Limited • Witney

On-site
GBP 40,000 - 46,000
24 days holiday plus bank holidays
Training budgets
Monthly team lunches
+1
Growth-Driven Paid Media Manager
Growth-Driven Paid Media Manager

Sportswift Ltd • Bristol

Hybrid
GBP 45,000 - 65,000
Senior Paid Media Manager - Growth & Strategy Lead
Senior Paid Media Manager - Growth & Strategy Lead

Michael Page • Woking

On-site
GBP 35,000 - 45,000