Senior Digital Marketing Manager

Michael Kors (Capri); Greater London; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Career Growth

Work-Life Balance & Flexibility

Culture & Belonging

Exclusive Employee Perks

Impact & Social Responsibility

Job summary

Michael Kors is seeking a Senior Manager, Digital Marketing for a 12-month fixed-term maternity cover in London. You will lead a multi-channel strategy across Paid Search, SEO, Paid Social, Display, Affiliates and more, directing a team of channel specialists and agency partners.

You will own budgets, forecasts and performance insights to optimise growth and marketing efficiency. You will collaborate with Ecommerce, Brand, CRM, Analytics and Finance teams, ensuring alignment with business goals

Qualifications

• Significant experience leading multi-channel digital marketing programmes and media investment in retail, fashion, ecommerce or consumer brands.
• Proven people leadership experience, guiding specialist teams and agency partners.
• Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies and optimisation.
• Experience managing budgets, forecasts and investment reallocations across channels and markets.
• Knowledge of marketing measurement using analytics platforms and Media Mix Modelling.
• Commercial and analytical mindset with ability to translate data into business decisions.
• Strong stakeholder management and presentation skills for strategic conversations and channel reviews.

Responsibilities

• Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, and emerging channels.
• Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and efficiency.
• Monitor performance, identify risks and opportunities, and implement actions to improve results.
• Drive testing, optimisation and innovation within search to improve performance.
• Collaborate with SEO, AEO, and analytics teams to maximise visibility and impact.
• Lead and develop a team of six channel specialists and manage agency relationships.

Skills

Multi-channel digital marketing

People leadership

Paid Search & Shopping

Budgeting & forecasting

Analytics & measurement

Stakeholder management

Strategic planning

Tools

Google Ads

SA360

Google Analytics

Adobe Analytics

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

We have an exciting opportunity for a Senior Manager, Digital Marketing (12-Month Fixed Term Contract - Maternity Cover) in our London office.

Department Overview

The EMEA Digital Marketing team sits within Consumer Marketing and drives customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year across Paid Search, Paid Social, Affiliates, Performance Influencer, SEO and Display. Reporting into the Senior Director, Consumer Marketing & Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period, shaping how the business invests in growth and bringing our Media Mix Modelling insights to life.

What You'll Do

Key responsibilities include but are not limited to:

• Strategy & Performance
  • Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels.
  • Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency.
  • Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results.
  • Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.
• Paid Search Leadership
  • Act as the senior subject matter expert for Paid Search and Shopping across the region.
  • Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation.
  • Challenge agency recommendations using commercial outcomes, data and business context.
  • Drive testing, optimisation and innovation within Search to improve performance and efficiency.
  • Partner with SEO and AEO teams to maximise overall search and LLM visibility.
• Measurement & Insight
  • Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth.
  • Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.
• Team & Partner Leadership
  • Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability.
  • Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation.
• Stakeholder Management
  • Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations.
  • Partner closely with Ecommerce, Brand, CRM, Analytics, Finance and Global teams to align marketing activity with wider business objectives.

You’ll Need to Have

• Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands.
• Proven people leadership experience, guiding specialist teams and agency partners.
• Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation.
• Experience managing budgets, forecasts and investment reallocations across channels and markets.
• Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling.
• A highly commercial and analytical approach, comfortable translating data into actionable business decisions.
• Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.
• A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast-paced environment.

MK Perks

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

• Career Growth Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility Support for your well-being with flexible work options and generous time-off policies.
• Culture & Belonging Be part of an inclusive culture-recognized by Forbes as a Best Employer for Diversity-where diverse talent is empowered to succeed.
• Exclusive Employee Perks Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

To know more about working at Michael Kors, visit our LinkedIn page and MK Careers page.

The Company is an equal employment opportunity employer. The Company's policy is not to unlawfully