Senior Digital Marketing Manager

Michael Kors; Greater London; On-site; GBP 62,000 - 80,000; Full time

Benefits offered by this job

Career Growth

Work-Life Balance & Flexibility

Culture & Belonging

Exclusive Employee Perks

Impact & Social Responsibility

Job summary

Michael Kors in London is seeking a Senior Manager, Digital Marketing for a 12-month fixed-term maternity cover. You will lead the EMEA digital marketing strategy across paid search, SEO, paid social, and display, directing a team of channel specialists and agency partners.

You will own cross-channel investment planning, monitor performance, and drive testing, optimisation and insights from Media Mix Modelling to maximise growth.

Qualifications

• Extensive multi-channel digital marketing experience in retail or fashion.
• Strong leadership of channel specialists and agencies.
• Expertise in Paid Search, Shopping and performance marketing.
• Budget management and investment planning across markets.
• Data-driven, analytical decision making.

Responsibilities

• Lead global digital marketing strategy across paid search, SEO, paid social, display, affiliates, and influencers.
• Manage cross-channel budget allocation to maximise revenue.
• Oversee testing programmes and optimisation initiatives.
• Guide agency partners and internal teams with clear performance insights.
• Present updates to senior stakeholders and align with Ecommerce/Brand/Analytics.

Skills

Digital marketing

People leadership

Paid search

Shopping ads

Budget management

Analytics

Tools

Google Ads

SA360

Google Analytics

Adobe Analytics

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

We have an exciting opportunity for a Senior Manager, Digital Marketing (12-Month Fixed Term Contract - Maternity Cover) in our London office.

Department Overview:

The EMEA Digital Marketing team sits within Consumer Marketing and drives customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year across Paid Search, Paid Social, Affiliates, Performance Influencer, SEO and Display. Reporting into the Senior Director, Consumer Marketing & Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period, shaping how the business invests in growth and bringing our Media Mix Modelling insights to life.

What You'll Do

Key responsibilities include but are not limited to:

Strategy & Performance

• Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels.

• Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency.

• Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results.

• Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.

Paid Search Leadership

• Act as the senior subject matter expert for Paid Search and Shopping across the region.

• Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation.

• Challenge agency recommendations using commercial outcomes, data and business context.

• Drive testing, optimisation and innovation within Search to improve performance and efficiency.

• Partner with SEO and AEO teams to maximise overall search and LLM visibility.

Measurement & Insight

• Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth.

• Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.

Team & Partner Leadership

• Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability.

• Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation.

Stakeholder Management

• Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations.

• Partner closely with Ecommerce, Brand, CRM, Analytics, Finance and Global teams to align marketing activity with wider business objectives.

You’ll Need to Have:

• Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands.

• Proven people leadership experience, guiding specialist teams and agency partners.

• Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation.

• Experience managing budgets, forecasts and investment reallocations across channels and markets.

• Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling.

• A highly commercial and analytical approach, comfortable translating data into actionable business decisions.

• Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.

• A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast-paced environment.

MK Perks:

• Career Growth
  Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.

• Work-Life Balance & Flexibility
  Support for your well-being with flexible work options and generous time-off policies.

• Culture & Belonging
  Be part of an inclusive culture-recognized by Forbes as a Best Employer for Diversity-where diverse talent is empowered to succeed.

• Exclusive Employee Perks
  Enjoy discounts on premium products and luxury brands.

• Impact & Social Responsibility
  Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

To know more about working at Michael Kors, visit our LinkedIn page and MK Careers page.

The Company is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

62,000.00 - 80,000.00 GBP