Senior Digital Marketing Manager

Michael Kors (UK) limited; Greater London; On-site; GBP 62,000 - 80,000; Full time

Benefits offered by this job

Purpose‑driven workplace

Career Growth

Work-Life Balance & Flexibility

Culture & Belonging

Exclusive Employee Perks

Impact & Social Responsibility

Job summary

Michael Kors is seeking a Senior Manager, Digital Marketing for a 12‑month maternity cover in London. The role leads EMEA digital marketing strategy across Paid Search, Paid Social, SEO, Display, Affiliates and more, owning cross‑channel investment planning and budget allocation to maximise revenue growth and marketing efficiency.

You will oversee Paid Search leadership, partner with SEO/AEO teams, and drive testing, optimisation and measurement using analytics and Media Mix Modelling.

Qualifications

• Significant experience leading multi-channel digital marketing programmes and media investment.
• Deep hands-on expertise in Paid Search and Shopping, including Google Ads and SA360 (or equivalent).
• Knowledge of marketing measurement and analytics platforms (Adobe Analytics or Google Analytics).
• Experience with incrementality testing and Media Mix Modelling.
• Strong stakeholder management and presentation skills; ability to lead strategic conversations and channel reviews.

Responsibilities

• Lead EMEA digital marketing strategy and performance across channels.
• Own cross‑channel investment planning, forecasting and budget allocation.
• Provide strategic oversight of paid search, bid strategies, and product feed optimisation.
• Lead interpretation and adoption of Media Mix Modelling findings; translate insights into actions.
• Manage a team and agency partners, ensuring high standards of execution and reporting.

Skills

Paid Search

Paid Social

SEO

Display

Affiliates

Performance Influencer

Media Mix Modelling

Google Ads

SA360

Analytics

Budget Management

Stakeholder Management

Leadership

Tools

Google Ads

SA360

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! — We have an exciting opportunity for a Senior Manager, Digital Marketing (12-Month Fixed Term Contract – Maternity Cover) in our London office.

Department Overview

The EMEA Digital Marketing team sits within Consumer Marketing and drives customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year across Paid Search, Paid Social, Affiliates, Performance Influencer, SEO and Display. Reporting into the Senior Director, Consumer Marketing & Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period, shaping how the business invests in growth and bringing our Media Mix Modelling insights to life.

What You’ll Do

Strategy & Performance Lead

EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels. Own cross‑channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency. Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results. Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.

Paid Search Leadership

Act as the senior subject matter expert for Paid Search and Shopping across the region. Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation. Challenge agency recommendations using commercial outcomes, data and business context. Drive testing, optimisation and innovation within Search to improve performance and efficiency. Partner with SEO and AEO teams to maximise overall search and LLM visibility.

Measurement & Insight

Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth. Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.

Team & Partner Leadership

Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability. Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation.

Stakeholder Management

Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations. Partner closely with Ecommerce, Brand, CRM, Analytics, Finance and Global teams to align marketing activity with wider business objectives.

You’ll Need to Have

Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands. Proven people leadership experience, guiding specialist teams and agency partners. Deep hands‑on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation. Experience managing budgets, forecasts and investment reallocations across channels and markets. Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling. A highly commercial and analytical approach, comfortable translating data into actionable business decisions. Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews. A collaborative, team‑oriented approach to problem‑solving, with the resilience and adaptability to thrive in a fast‑paced environment.

MK Perks

• A purpose‑driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.
• Career Growth Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility Support for your well‑being with flexible work options and generous time‑off policies.
• Culture & Belonging Be part of an inclusive culture—recognized by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
• Exclusive Employee Perks Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalence, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range: 62,000.00 - 80,000.00 GBP

Michael Kors is a world‑renowned, award‑winning designer of luxury accessories and ready‑to‑wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready‑to‑wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry.

The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York‑based non‑profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special‑edition products and other targeted initiatives help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children.

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