Senior Digital Marketing Lead - Growth & Optimization

Car Gas Inc; Lancashire; On-site; GBP 50,000 - 65,000; Full time

Job summary

Cargas, based in Lancashire, is seeking a Senior Digital Marketing Specialist to lead our digital strategy and campaigns. You will drive traffic, generate qualified leads, and boost brand awareness across SEO, SEM, social media, display advertising, and web marketing.

A strong emphasis on data-driven optimization and collaboration with leadership will be essential. We value 5+ years in digital marketing, a Bachelor’s degree, and proficiency with HTML/CSS, WordPress, marketing automation, and CRM

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in digital marketing.
• Proficiency in digital marketing tools.
• Proficiency in HTML, CSS, WordPress, marketing automation, and CRM software.

Responsibilities

• Develop the digital marketing strategy with senior leadership and execute campaigns across SEO, SEM, social media, and display advertising.
• Manage multiple digital marketing projects and priorities, using project management tools to coordinate work and meet deadlines.
• Collaborate with marketing leadership to develop and manage a marketing roadmap, track performance, and support advertising, written, and video content, including scripting, filming, and editing.
• Manage website performance and user experience, including content updates, structural improvements, and technical troubleshooting.
• Analyze performance data across channels, identify trends, provide strategic insights, and recommend improvements.
• Conduct A/B testing, website usability testing, and conversion rate optimization initiatives.
• Manage social media channels and external review platforms to maintain brand consistency and reputation.
• Develop and manage the digital marketing budget.
• Stay current on industry trends and emerging marketing tools to continuously strengthen digital marketing capabilities.

Skills

Digital marketing

Project management

Analytical skills

Education

Bachelor’s degree or equivalent

Tools

HTML

CSS

WordPress

Marketing automation

CRM software

Google Analytics

Google Ads

Adobe Creative Cloud

Job description

Cargas, based in Lancashire, is seeking a Senior Digital Marketing Specialist to lead our digital strategy and campaigns. You will drive traffic, generate qualified leads, and boost brand awareness across SEO, SEM, social media, display advertising, and web marketing.

A strong emphasis on data-driven optimization and collaboration with leadership will be essential. We value 5+ years in digital marketing, a Bachelor’s degree, and proficiency with HTML/CSS, WordPress, marketing automation, and CRM