Senior Digital Marketing Lead: Strategy, Content & Growth

Universal-Business-Team; Northwich; On-site; GBP 35,000 - 40,000; Full time

Job summary

Universal-Business-Team in the United Kingdom is seeking a Senior Digital Marketing Executive to own the marketing function for a growing technical solutions provider. You will shape strategy, lead generation, content, events, and automation, guiding campaigns from concept to delivery.

Reporting to the CEO, you’ll drive qualified leads, manage CRM and marketing automation, and build a strong LinkedIn presence. The role offers autonomy, a clear growth path, and an emphasis on measurable results.

Qualifications

• Proven experience in digital marketing across channels.
• Track record of generating qualified leads through digital campaigns.
• Experience creating and executing email marketing campaigns.
• Strong website management experience, ideally including Shopify.
• Experience using CRM and marketing automation platforms.
• Strong content creation skills, including technical writing and media.

Responsibilities

• Develop and deliver the annual digital marketing strategy.
• Drive qualified lead generation through multiple digital channels.
• Create engaging content including blogs, whitepapers, videos, and case studies.
• Manage and grow LinkedIn presence through thought leadership campaigns.
• Plan and execute email marketing campaigns and lead nurturing activities.
• Oversee website performance, SEO optimisation and content updates.
• Support European market expansion through targeted digital campaigns.

Skills

Digital Marketing

Lead Generation

Email Campaigns

Shopify Management

CRM & Automation

Content Creation

Video Production

Education

Marketing, Chemistry, or Science-related degree

Job description

Universal-Business-Team in the United Kingdom is seeking a Senior Digital Marketing Executive to own the marketing function for a growing technical solutions provider. You will shape strategy, lead generation, content, events, and automation, guiding campaigns from concept to delivery.

Reporting to the CEO, you’ll drive qualified leads, manage CRM and marketing automation, and build a strong LinkedIn presence. The role offers autonomy, a clear growth path, and an emphasis on measurable results.