Digital Marketing Lead - CRM & Growth

Head Office; Manchester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Free Meals on Duty

50% Staff Discount

Refer a Friend

Elevate Training Academy

Volunteering Days

Squadra App

Legal and Financial Advice

San Carlo Awards

Best in Class Pension

Job summary

San Carlo in the United Kingdom is seeking a Digital Marketing Lead to drive multi-brand digital activity across all restaurants. You will own the CRM strategy, coordinate PPC, SEO, and website projects, and lead agency partners to deliver measurable bookings and revenue.

This role focuses on improving the guest journey from discovery to booking, optimizing local and national search, and delivering data-driven campaigns for UK markets.

Qualifications

• Experience in digital marketing for multi-site brands.
• Proven ability to manage agencies and external partners.
• Strong CRM and lifecycle marketing knowledge.
• Experience with PPC, SEO and local search.
• Ability to analyze data and drive bookings and revenue.

Responsibilities

• Own CRM strategy across all San Carlo brands and partners.
• Develop customer segmentation and automated journeys.
• Lead PPC/paid search agency relationship and KPIs.
• Coordinate landing pages, offers and campaigns.
• Manage SEO agency and local/national SEO.
• Oversee website content calendar and updates.
• Review guest journey from discovery to booking.
• Provide digital performance reporting by restaurant and brand.
• Turn data into actionable optimization for bookings.

Skills

CRM strategy

Campaign management

Customer segmentation

GDPR compliance

PPC management

SEO

Local SEO

Content management

Analytics

Project management

Hospitality marketing

Tools

Google Analytics

Google Business Profile

Job description

San Carlo in the United Kingdom is seeking a Digital Marketing Lead to drive multi-brand digital activity across all restaurants. You will own the CRM strategy, coordinate PPC, SEO, and website projects, and lead agency partners to deliver measurable bookings and revenue.

This role focuses on improving the guest journey from discovery to booking, optimizing local and national search, and delivering data-driven campaigns for UK markets.