Senior Digital Marketing Lead

Pharmacy2U; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading digital healthcare provider in the UK seeks a Senior Digital Marketing Lead to spearhead its marketing strategy and execution. This role includes managing a team to boost customer acquisition in their e-commerce business, utilizing skills in PPC, affiliate management, and analytics. The position offers a competitive salary of £45k - £55k per annum plus benefits and a discretionary bonus.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance

Employee discount site

Discounted gyms

Employee assistance programme

Free onsite parking

Health and wellbeing initiatives

25 days annual leave increasing with service

Qualifications

• Degree level qualified in a marketing-related field.
• Extensive experience managing PPC campaigns.
• Proficient in digital marketing tools such as Google Ads.

Responsibilities

• Lead and execute digital marketing strategies.
• Manage high performing paid search campaigns.
• Oversee affiliate marketing and paid social efforts.

Skills

PPC Management

Digital Marketing Tools

Team Management

Affiliate Management

Google Analytics

Education

Degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Role: Senior Digital Marketing Lead

Location: Leeds, LS15 (with hybrid working after completion of training)

Salary: £45k - £55k per annum DOE, plus up to a 10% discretionary annual bonus, plus extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week, Monday - Friday

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

As Senior Digital Marketing Lead, you will spearhead Pharmacy2U's digital marketing strategy and execution, driving growth across customer acquisition within our e-commerce shop. You will lead a small digital marketing team and collaborate closely with analytics, commercial, finance and clinical teams to deliver impactful campaigns and optimize performance.

The role will involve contributing to auditing our existing activity and lead on our paid acquisition roadmap, being responsible for the trading and optimisation of our PPC, affiliates and paid social activity.

What's in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme*(subject to minimum earnings)

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

25% Discount on Pharmacy2U Private Online Doctor Services

What you'll be doing?
• Paid search: Create and manage high performing paid search campaigns, leveraging new tools and features.
• Affiliate management: Own our affiliate marketing plan, with help from our external agency.
• Paid social management: Work with our social media agency to execute across paid social.
• Trading and reporting: Report back to the business on performance weekly at trade calls, owning initiatives, calling out trends and optimising activity.
• Feed optimisation and management: Be responsible for our feed management software and continuously improve products to increase performance.
• Analytics: Be able to leverage Google Analytics to analyse performance and trends across all channels, not just paid, to gain important understanding of overall performance.
• Stay up to date with industry trends: Keep abreast of digital marketing trends and best practice.
• Team management: Demonstrate strong team membership, management and mentoring skills.

Who are we looking for?
• Degree level qualified in a marketing related field
• Extensive experience managing PPC campaigns either in house or at an agency, ideally on e-commerce brands
• Proficient in digital marketing tools, including Google Ads, Merchant Centre, Editor etc
• Demonstrated ability in affiliate management is desirable
• Experience managing paid social and display desirable but not essential
• Understanding of tools like Google Analytics 4 (GA4)
• Knowledge of paid media industry changes and latest strategies
• Demonstrate drive, initiative and proactivity in role
• Proven ability to work both as part of a bigger team and individually

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

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