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Head of Digital Marketing

Compass Corporate Services

Bradford

On-site

GBP 45,000 - 55,000

Full time

3 days ago

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Job summary

A pioneering provider of clinical and primary care services is seeking a Digital Marketing Manager to lead their digital strategy. This role involves strategic and hands-on work to enhance the organization's digital presence and drive performance-led outcomes. The successful candidate will manage SEO, AI-driven content, and campaign execution with a focus on measurable impact.

Benefits

Annual Discretionary Bonus

25 days annual leave + 8 bank holidays

Company pension scheme

Full funding for professional development

All necessary equipment provided

Travel and event expenses reimbursed

Qualifications

Strong command of SEO and content strategy.
Demonstrable experience with advanced AI tools (5+ use cases required).
Experience in managing paid media and social media strategies.

Responsibilities

Lead end-to-end digital marketing strategy and communications.
Manage SEO, content performance, and paid media across platforms.
Collaborate with internal stakeholders and external suppliers.

Skills

SEO

Content strategy

Technical optimisation

Stakeholder engagement

Project management

Tools

WordPress

Google Analytics

Google Search Console

Ahrefs

SEMrush

Compass Corporate Services provided pay range

This range is provided by Compass Corporate Services. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Compass Corporate Services

Recruitment Consultant - Finance, HR & Marketing | Specialist Health, Social, and Elderly Care

Digital Marketing Manager – Primary Healthcare Services

Salary: £45,000 – £55,000 per annum + Annual Discretionary Bonus

Location: Office-Based, West Yorkshire

Full-Time, Permanent

Remit

Compass Corporate Services are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Digital Marketing Manager to lead the organisation’s digital strategy and transformation agenda.

This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.

The Role

Reporting directly to the CEO and Board of Directors, the Digital Marketing Manager will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.

The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.

Key responsibilities include:

End-to-end ownership of digital strategy and content performance.
Management of SEO, backlinking, and AI-led content (image, video, blog assets).
Weekly delivery of blog posts, content updates, and social engagement assets.
Paid media management across Google, Facebook, LinkedIn and TikTok.
Oversight of WordPress website, with technical optimisation and regular audits.
Development of monthly reporting packs and performance dashboards.
Campaign planning across email marketing, landing pages and outreach.
Collaboration with creative partners and internal teams including business development, finance, and recruitment.
Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.
Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.
Lead on brand refresh and marketing strategy for talent and client acquisition.

Location

This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday.

Strong command of SEO, content strategy, and technical optimisation.
Demonstrable experience in the application of advanced AI tools (minimum five use cases).
Confident in reporting digital KPIs and driving cross-channel insights.
Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Experience in managing paid media and social media engagement strategies.
Excellent stakeholder engagement and project management capabilities.
Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).
Strong written and verbal communication skills with a collaborative mindset.
Able to manage multiple projects concurrently and meet tight deadlines.

The Candidate

This role would suit a digitally savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.

You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.

Salary £45,000–£55,000 (with flexibility for exceptional candidates).
Annual performance bonus (paid before Christmas).
25 days annual leave + 8 bank holidays.
Company pension scheme.
All necessary equipment provided.
Full funding for professional development or training.
Travel and event expenses reimbursed.

Interview Process

This is a multi-stage process:

Initial screening call with consultant Isobel Johnson.
Second Stage Interview: TBC.

If you would like to be considered for this exciting opportunity, please contact Isobel Johnson directly on 0161 507 5060. Alternatively email an updated CV to ijohnson@compassltd.co.uk

Recommendations

Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate.

Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Health Care Provider
Industries
Hospitals and Health Care and Health and Human Services

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