Digital Marketing Executive

My Tunbridge Wells; Tunbridge Wells; Remote; GBP 40,000 - 56,000; Full time

Job summary

My Tunbridge Wells is seeking a Senior Digital Marketing Executive to manage the website, social media and email campaigns, delivering campaigns to raise awareness and generate business opportunities.

You'll report to the Marketing and Communications Manager and collaborate with the BD & Marketing team, partners and external agencies in a hands-on role with no line management responsibilities. The ideal candidate has four years of digital marketing experience and strong CMS/GA4 skills.

Qualifications

• Four years’ digital and social media marketing experience.
• Ability to plan and execute campaigns across website, email, social and online ads.
• Strong knowledge of CMS (WordPress), GA4, SEO tools, and email/social tools.
• Copywriting and video editing using Adobe Creative Suite or Canva.
• Experience in professional services or B2B is advantageous.

Responsibilities

• Manage website content and development projects with agencies on SEO and UX.
• Plan and deliver social media, email and paid campaigns (Google, Bing, social posts).
• Create copy, graphics and video for digital channels and events; ensure brand accessibility.
• Analyse campaign performance and lead quality; report against objectives and suggest improvements.
• Support and train colleagues on website publishing, social media and Click Dimensions; maintain content calendars and assets.
• Stay current with digital trends and identify opportunities to support the team.

Skills

Digital marketing

Campaign planning

Copywriting

Analytics

Communication

Project management

CRM tools

Education

GCSE Maths & English

Marketing degree or digital qualification

Tools

WordPress

GA4

SEO tools

Email marketing

Social media tools

Adobe Creative Suite

Canva

Job description

Senior Digital Marketing Executive

We’re looking for a Senior Digital Marketing Executive to manage our website, social media and email marketing, creating campaigns that build awareness, engage audiences and generate business opportunities. Reporting to the Marketing and Communications Manager, you’ll work with our BD & Marketing team, colleagues, partners and external agencies. This is a hands-on role with no line management responsibilities.

What you’ll do

• Manage website content and development projects, working with agencies on SEO and user experience.
• Plan and deliver social media, email and paid advertising campaigns, including Google, Bing and promoted social posts.
• Create copy, graphics and video for digital channels and events, maintaining brand consistency and accessibility.
• Analyse campaign performance and enquiry quality, reporting against business objectives and recommending improvements.
• Support and train colleagues on website publishing, social media and Click Dimensions, maintaining content calendars, templates and digital assets.
• Stay current with digital trends and tools, identify new opportunities and support the wider BD & Marketing team.

About you

Experience

• Four years’ experience of digital and social media marketing is essential
• Proven ability to plan and execute effective digital marketing campaigns across website, email, social media and online advertising
• Strong grasp of marketing technology, including but not limited to CMS platforms (WordPress), GA4, SEO tools, email marketing platforms and social media management tools
• Strong copywriting, image and video editing skills, using Adobe Creative Suite, Canva or similar tools to produce accessible, on-brand content.
• Experience in a professional services or B2B environment would be an advantage.

Qualifications

• A general standard of education appropriate for the post, a minimum requirement of GCSE or equivalent in Maths and English
• Graduate-level education is preferred, not essential; a marketing degree or professional qualification, ideally digital-focused, is desirable.

Skills

• Clear communication, strong organisation and attention to detail, with the ability to manage competing deadlines.
• An analytical, proactive approach, confidence working independently and collaboratively, and a willingness to learn new tools.
• Good Microsoft Office skills and familiarity with CRM and e-marketing systems.

Travel requirements

• Willingness to attend events and meetings in London and other regional locations.