CRM & Email Marketing Manager

Michael Page; London; On-site; GBP 40,000 - 42,000; Full time

Benefits offered by this job

Good benefits package

29 days holiday

On the job training and development

Job summary

A leading recruitment firm in London is seeking a CRM & Email Marketing Manager to lead sophisticated B2B and B2C marketing campaigns. The ideal candidate will have substantial CRM and email marketing experience, particularly with Salesforce Marketing Cloud. This position offers a competitive salary of £40k–£42k and 29 days of holiday, alongside professional growth opportunities.

Qualifications

• Previous CRM and email marketing experience.
• Experience briefing and supervising the design of marketing emails.
• Knowledge of email deliverability requirements and best practices.
• Some experience with marketing automation technologies.
• Strong copywriting and proofreading skills.
• A/B and multivariate testing experience across email.

Responsibilities

• Play a key role in B2B and B2C email marketing delivery.
• Implement, test, and optimize for reach, open rates, clickthroughs, and conversions.
• Build reports and dashboards for Salesforce email performance reporting.
• Work with teams to identify and implement CRM data improvements.

Skills

CRM

Email Marketing

Salesforce

Copywriting

Marketing Automation

A/B testing

Tools

Salesforce Marketing Cloud

Google Analytics

Data Studio

Job description

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This range is provided by Michael Page. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Michael Page are looking for a CRM & Email Marketing Manager to play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns.

A market leading media company with decades of heritage in the luxury sector.

Description

We're partnering with a market leading media business based in South London.

You will play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns. You will implement, test and optimise for reach, open rates, clickthroughs and conversions.

The company offers a great work life balance, on the job training and development, and the opportunity to further your career in email marketing and CRM data management.

Profile

• Previous CRM and email marketing experience
• Be based in South London (4 days a week onsite)
• Experience briefing and supervising the design of marketing emails
• Knowledge of email deliverability requirements and best practices
• Some experience with marketing automation technologies
• Strong copywriting and proof-reading skills
• A/B and multivariate testing experience across email
• Exposure to Google Analytics and Data Studio for campaign analysis and reporting
• Build reports and dashboards to help sales and marketing users get the right insight from Salesforce, including email performance reporting
• Use performance data to identify customer needs, define new products and enhancements to existing products through improved segmentation and personalisation
• Work with database and development teams to identify and implement CRM data improvements
• Manage the Salesforce development roadmap and lead the relationship with our Salesforce implementation partner to supervise delivery of new features and enhancements
• Perform database maintenance tasks, including data hygiene and duplicate management

Job Offer

Good benefits package - 29 days holiday!

Based in South London (4 days a week onsite)

Michael Page are looking for a CRM & Email Marketing Manager to play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns.

Client Details

A market leading media company with decades of heritage in the luxury sector.

Description

We're partnering with a market leading media business based in South London.

You will play a key role in the delivery of sophisticated B2B and B2C email marketing, newsletters and campaigns. You will implement, test and optimise for reach, open rates, clickthroughs and conversions.

The company offers a great work life balance, on the job training and development, and the opportunity to further your career in email marketing and CRM data management.

Profile

• Previous CRM and email marketing experience
• Be based in South London (4 days a week onsite)
• Previous experience delivering campaigns using Salesforce Marketing Cloud
• Experience briefing and supervising the design of marketing emails
• Knowledge of email deliverability requirements and best practices
• Experience segmenting customer data for email targeting
• Some experience with marketing automation technologies
• Strong copywriting and proof-reading skills
• A/B and multivariate testing experience across email
• Exposure to Google Analytics and Data Studio for campaign analysis and reporting
• Build reports and dashboards to help sales and marketing users get the right insight from Salesforce, including email performance reporting
• Use performance data to identify customer needs, define new products and enhancements to existing products through improved segmentation and personalisation
• Work with database and development teams to identify and implement CRM data improvements
• Manage the Salesforce development roadmap and lead the relationship with our Salesforce implementation partner to supervise delivery of new features and enhancements
• Perform database maintenance tasks, including data hygiene and duplicate management

Job Offer

£40k - £42k

Good benefits package - 29 days holiday!

Based in South London (4 days a week onsite)

Desired Skills and Experience

CRM
Email Marketing
Salesforce
Salesforce Marketing Cloud
Copywriting
Marketing Automation
A/B testing

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Internet Publishing

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