Senior Email Executive

Marie Curie UK; Greater London; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave

Group Pension with 7.5% match

Bike/season ticket loans

CPD opportunities

Wellbeing programmes

Bereavement & family benefits

Blue Light Card

Job summary

Marie Curie is seeking a Senior Email Marketing Executive to own the day-to-day delivery of our UK email programme, driving innovative campaigns that engage supporters and generate vital income.

You'll plan campaigns, optimise performance, segment audiences, and manage automated journeys. This is a fixed-term role to April 2027, offering mentorship, stakeholder collaboration, and a fast-paced, agile working environment.

Qualifications

• Proven experience delivering successful email marketing campaigns from planning through to evaluation.
• Strong understanding of email marketing best practice, including deliverability and accessibility.
• Experience with audience segmentation, data selections, and personalised communications.
• Excellent project management and organisational skills.
• Outstanding communication and stakeholder management skills.
• Knowledge of GDPR, PECR, and marketing consent requirements.
• Experience with lifecycle marketing and automated journeys (SMS/WhatsApp would be advantageous).

Responsibilities

• Lead planning, scheduling, and delivery of email campaigns across fundraising and supporter communications.
• Drive continuous improvement by developing templates and best practices.
• Deliver and optimise SMS and WhatsApp communications as part of multichannel activity.
• Lead audience segmentation and targeting for personalised communications.
• Build and maintain automated supporter journeys (welcome, nurture, re-engagement, stewardship).
• Own the email test-and-learn programme and drive performance improvements.
• Develop relationships with stakeholders and shape integrated campaign plans.
• Mentor and deputise for the Email Marketing Manager when required.

Skills

Email marketing campaigns

Deliverability & accessibility

Audience segmentation

Project management

Stakeholder management

GDPR & PECR

Lifecycle marketing

DotDigital

Tools

DotDigital

Job description

Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end‑of‑life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they’re likely to die from.

Join a dynamic team at a pivotal moment of transformation, where significant investment in email marketing is creating exciting opportunities to lead, innovate, and help amplify the voice of Marie Curie. This is a fixed-term role (to April 2027) that offers genuine end-to-end ownership of the email programme, real scope to mentor and deputise, and a fast‑track opportunity to prove yourself at Senior level. You'll have a direct impact on our mission while working in a collaborative, agile environment that values fresh ideas and empowers people to make things happen.

Marie Curie's Digital Marketing team is at the heart of supporter engagement, delivering intelligent, data‑led campaigns that drive fundraising, awareness, and long‑term supporter relationships. As part of a high‑performing, collaborative team, you'll work alongside specialists across fundraising, content, design, CRM, and digital marketing to maximise the impact of one of the charity's most important communication channels.

As Senior Email Marketing Executive, you'll lead the day‑to‑day delivery of Marie Curie's email programme, driving innovative campaigns that engage supporters and generate vital income. You'll take ownership of campaign planning, performance optimisation, audience targeting, and marketing automation, while acting as a trusted advisor to stakeholders across the organisation. This is a fantastic opportunity to influence strategy, mentor colleagues, and help shape the future of Marie Curie's multi‑channel CRM programme.

Your Impact:

• Lead the planning, scheduling, and delivery of email campaigns across fundraising, campaigns, services, retail, and supporter communications.
• Drive continuous improvement by developing templates, refining processes, and implementing best practice across the email programme.
• Deliver and optimise SMS and WhatsApp communications as part of integrated multichannel marketing activity.
• Lead audience segmentation and targeting, ensuring supporters receive relevant and personalised communications.
• Build, optimise, and maintain automated supporter journeys, including welcome, nurture, re‑engagement, and stewardship programmes.
• Own the email test‑and‑learn programme, using campaign insights to drive continual performance improvements.
• Develop strong relationships with stakeholders, providing expert advice and helping shape integrated campaign plans.
• Mentor and support the Email Marketing Executive and deputise for the Email Marketing Manager when required.

Key Requirements:

• Proven experience delivering successful email marketing campaigns from planning through to evaluation, using email service providers and marketing automation platforms such as DotDigital or similar.
• Strong understanding of email marketing best practice, including deliverability, accessibility, mobile‑first design, and optimisation.
• Experience working with audience segmentation, data selections, and personalised communications.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Outstanding communication and stakeholder management skills.
• Knowledge of GDPR, PECR, and marketing consent requirements.
• Experience with lifecycle marketing, automated journeys, SMS, WhatsApp, or wider digital marketing would be advantageous

Please see the full job description HERE.

Close date for applications: 23 August 2026.

Salary:

£31,415 (+ £3,500 London Weighting Allowance if applicable)

Location:

Home-based (UK) or hybrid in London (2 days a week from our Embassy Gardens office)

Benefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry‑leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care
• 15% discount in-store at our Marie Curie Shops (Terms & Conditions apply)

At Marie Curie, our values are central to everything we do. They guide how we care for people, how we work together, and how we make decisions every day. We are committed to creating a workplace that is safe for everyone — staff and volunteers alike — supportive, inclusive and rewarding. We take stringent steps to ensure that anyone who joins our organisation are suitable for their roles and are committed to safeguarding all our people from harm. We actively consider our impact on the planet, embedding sustainability into everyday decisions to create a lasting, positive difference for the individuals we care for and the world we share.

We believe everyone should have the opportunity to thrive and fulfil their potential. Marie Curie is deeply committed to diversity, equity and inclusion, recognising both the social justice imperative and the strength a diverse workforce brings. We actively encourage applications from people of all cultures, perspectives and lived experiences.

We are happy to make reasonable adjustments throughout the recruitment process. If you require any support, please contact us at [e-mail].

Every application we receive is personally reviewed by a member of our Talent Acquisition team, and in return, we ask that your application authentically reflects you — your experience, perspective and voice.