Senior Digital Distribution Leader – GTM & Ecommerce

Sharkninjaoperatingllc; Leeds; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking a Senior Go To Market Manager for Digital Distribution, based in London (Battersea Power Station) or Leeds, with hybrid working. You will shape and execute the digital distribution strategy across DTC and ecommerce, ensuring products reach consumers through owned and partner channels.

The role demands a strong operator who can scale distribution across markets, establish governance, and drive faster launches while maintaining SharkNinja’s experience standard across sites.

Qualifications

• 5+ years of experience in digital distribution, ecommerce or DTC channel management.
• Proven track record of supporting or scaling digital distribution capabilities in fast-paced, multi-market contexts.
• Strong commercial acumen with experience driving revenue growth through digital channels.
• Excellent stakeholder management and communication skills with senior leadership exposure.
• Bachelor's degree or equivalent; MBA or advanced degree is advantageous.

Responsibilities

• Design and execute the digital distribution strategy across SharkNinja's DTC and ecommerce estate.
• Define market prioritisation and go-live roadmap against explicit criteria.
• Translate distribution strategy into scalable, market-specific frameworks.
• Keep abreast of emerging distribution models, platform developments and consumer shifts.
• Deliver and maintain platform scalability with a standard experience across partner sites.
• Run a gated launch process with go/no-go criteria and pause where needed.
• Reduce time-to-launch and cost-to-launch by building reusable templates.
• Partner with DTC, Marketing, Trading, Supply Chain and regional teams to stay aligned.
• Chair quarterly business reviews with partners alongside regional leaders.

Skills

Digital distribution

Ecommerce

DTC channel management

Leadership

Analytical mindset

Education

Bachelor's degree

MBA or advanced degree advantageous

Job description

SharkNinja is seeking a Senior Go To Market Manager for Digital Distribution, based in London (Battersea Power Station) or Leeds, with hybrid working. You will shape and execute the digital distribution strategy across DTC and ecommerce, ensuring products reach consumers through owned and partner channels.

The role demands a strong operator who can scale distribution across markets, establish governance, and drive faster launches while maintaining SharkNinja’s experience standard across sites.