Senior Go To Market Manager Digital Distribution

Sharkninjaoperatingllc; Leeds; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking a Senior Go To Market Manager for Digital Distribution, based in London (Battersea Power Station) or Leeds, with hybrid working. You will shape and execute the digital distribution strategy across DTC and ecommerce, ensuring products reach consumers through owned and partner channels.

The role demands a strong operator who can scale distribution across markets, establish governance, and drive faster launches while maintaining SharkNinja’s experience standard across sites.

Qualifications

• 5+ years of experience in digital distribution, ecommerce or DTC channel management.
• Proven track record of supporting or scaling digital distribution capabilities in fast-paced, multi-market contexts.
• Strong commercial acumen with experience driving revenue growth through digital channels.
• Excellent stakeholder management and communication skills with senior leadership exposure.
• Bachelor's degree or equivalent; MBA or advanced degree is advantageous.

Responsibilities

• Design and execute the digital distribution strategy across SharkNinja's DTC and ecommerce estate.
• Define market prioritisation and go-live roadmap against explicit criteria.
• Translate distribution strategy into scalable, market-specific frameworks.
• Keep abreast of emerging distribution models, platform developments and consumer shifts.
• Deliver and maintain platform scalability with a standard experience across partner sites.
• Run a gated launch process with go/no-go criteria and pause where needed.
• Reduce time-to-launch and cost-to-launch by building reusable templates.
• Partner with DTC, Marketing, Trading, Supply Chain and regional teams to stay aligned.
• Chair quarterly business reviews with partners alongside regional leaders.

Skills

Digital distribution

Ecommerce

DTC channel management

Leadership

Analytical mindset

Education

Bachelor's degree

MBA or advanced degree advantageous

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Senior Go To Market Manager, Digital Distribution

London (Battersea Power Station) or Leeds / Hybrid

About the role

The Senior Manager, Digital Distributionis responsible forhelping shape and executeSharkNinja'sdigital distribution strategy across the DTC and ecommerce channel. This role combines commercial delivery with operational excellence, managing howSharkNinja'sproducts and experiences reach consumers through owned and partner digital channels. The ideal candidate is a strong operator who can drive a scaling digital distribution capability within a complex, fast-growing global organisation.

The Senior Manager, Digital Distribution owns how the model works — the launch standard, the commercial framework, thegovernanceand the partner capability thatdeterminewhether each market succeeds.

Several markets are already live. The immediate priority is bringing the existing estate to a single standard, then making everysubsequentlaunch faster and cheaper than the last. This is a hands-on operating role. It suits someone who can hold a standard with external partners who already have their own ways of working, and who is as comfortable in a weekly trading review as in a launch gate.

What you will do:

Digital DistributionModel &Strategy

1. Design andexecute the digital distribution strategy acrossSharkNinja'sDTC and ecommerce estate, ensuring the right products reach the right consumers through the right digital channels at the right time.
2. Define market prioritisation and the go-live roadmap against explicit criteria: partner digital capability, payments and tax complexity,logistics, language cost, categorymaturityand demand potential. Recommend sequencing to DTC and regional leadership.
3. Translate distribution strategy into scalable, market-specific frameworks that can be executed consistently.
4. Keep abreast of emerging digital distribution models, platform developments and consumer behaviour shifts to inform recommendations.
5. Deliver andmaintainplatform scalability, with a working handoff into Design, UX and Creative so partner sites inherit the SharkNinja experience standard rather than diverging from it.
6. Track emerging distribution models, platformdevelopmentsand consumer behaviour shifts, and bring recommendations forward with a clear commercial case
7. Run a gated launch process with explicit go/no-gocriteria, andhold the authority to pause a launch that does not meet them.
8. Reduce time-to-launch and cost-to-launch with each market by building reusable templates and standards instead of bespoke builds.

Channel Management & Optimisation

• Drive continuous improvement across digital distribution operations, using data and insight toidentifyand act on opportunities.
• Ownday-to-day digital distribution partnerships, ensuring relationships are commercially productive and strategically aligned.
• Ownthe implementation of channel governance frameworks that ensure consistency,qualityand compliance across digital distribution activity.
• Manage the digital distribution proforma and P&L end to end todeterminethe best levers across launch and business management
• Own the measurement standard — metric definitions, tagging governance and reliable partner data flow intoSharkNinja’scentral reporting environment.
• Chair quarterly business reviews with each partner alongside the regional commercial owner.

Cross-Functional Collaboration

• Partner closely with DTC, Marketing, Trading, Supply Chain,Technologyand regional teams to ensure digital distribution activity is aligned with commercial priorities and operational capabilities.
• Collaborate with the DTC and Digital leadership team to feed into broader channel planning and go-to-market execution.
• Act as a subject matter expert on digital distribution trends, platformdevelopmentsand emerging best practices.
• Act as a strong advocate for digital distribution across the organisation, sharing insights with senior stakeholders.

Commercial Performance

• Support delivery of digital distribution revenue targets, working closely with Trading,Financeand commercial teams.
• Monitor and report on distribution performance metrics, providing clear and actionable insight to senior leadership and the broader business.
• Identifyand help capitalise on new digital distribution opportunities, including emerging channels,platformsand partnership models.
• Partner with Demand Planning and Supply Chain teams to ensure product availability is optimised across digital distribution channels.

What success looks like:

• A consistent, best-in-class digital distribution approach that drives measurable growth in revenue,availabilityand channel performance.
• Time to launch and cost-to-launch reducing measurably with each new market.
• Partner maturity scores improving year on year, with more markets trading independently to standard.
• Strong, commercially productive digital distribution partnerships embedded across relevant markets.
• A capable team with clear direction and a culture of commercial excellence.
• Digital distribution recognised as a key contributor toSharkNinja'sDTC business.

What you will have:

• 5+years of experience in digital distribution,ecommerceor DTC channel management, with some people leadership experience.
• Proventrack recordof supporting or scaling digital distribution capabilities in a fast-paced,globalor multi-market environment.
• Strong understanding of digital distribution models, channeldynamicsand the ecommerce landscape across multiple markets.
• Good commercial acumen with experience contributing to revenue targets and driving growth through digital channels.
• Experience managing digital distribution partnerships.
• Strong stakeholder management and communication skills, with experience presenting to senior leadership.
• Data-driven mindset with strong analytical skills and the ability to translate insight into action.
• Good leadership skills with experience managing and developing a small team.
• Experienceoperatingin a fast-paced, high-growth global business is strongly preferred.
• Bachelor's degree or equivalent; MBA or advanced degree isadvantageous.

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengths SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
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• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]