Senior Digital Commerce Lead

gsknch; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Haleon is seeking a Senior Digital Commerce Lead to accelerate profitable growth across established and emerging digital channels, including Amazon and platforms like TikTok Shop and Joybuy. You will define joint business plans, lead negotiations and drive visibility and cash outcomes.

You will analyse market dynamics, build pricing models, manage the P&L, and work cross-functionally with Brand, Shopper, Category, Finance and Operations to translate insight into executable growth.

Qualifications

• Experience leading digital commerce initiatives with Amazon and emerging platforms.
• Strong negotiating and stakeholder management skills.
• Ability to analyse data and translate insights into action plans.

Responsibilities

• Own the strategic relationship and full commercial plan for Amazon and emerging platforms.
• Identify and prioritise opportunities across digital commerce channels.
• Maintain market perspective and translate context into actionable recommendations.
• Lead pricing, promotion and portfolio optimization with data-driven methods.
• Connect multiple data sources to create a decision-ready view of performance.
• Drive availability, content, search, ratings and conversion for pureplay customers.
• Own the P&L for the customer remit, including forecasting and cash flow.
• Lead a cross-functional team across Brand, Shopper, Category, NRM, Finance, Supply, Digital Commerce and Operations.
• Act as a subject-matter expert for hybrid and emerging models and share learnings.

Skills

Strategic thinking

Negotiation

Data analysis

Leadership

Cross-functional collaboration

Tools

Excel

Data visualization

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Senior Digital Commerce Lead is responsible for accelerating Haleon's profitable growth across established and emerging digital commerce customers. The role has primary accountability for Amazon new business development across platforms such as TikTok Shop, Joybuy and other emerging digital commerce models.

The role combines strategic customer leadership, commercial execution and market insight. It assesses market dynamics, customer strategies and execution levers, turning insight into execution recommendations for both short term sales growth and long term execution roadmaps. The role is responsible for defining and unlocking the growth potential ensuring Haleon brand visibility translates to profitable sales growth and sustainable customer growth.

The successful candidate will be comfortable navigating complex data sets, building product-level pricing models and promotional strategies, and placing customer performance within the broader market context of how digital commerce customers are seeking to grow their platforms.

Key responsibilities

• Customer and commercial leadership - Own the strategic relationship and full commercial plan for Amazon, building a clear joint business plan that delivers profitable sales, share, visibility and cash outcomes. Lead complex negotiations and commercial decisions, balancing customer ambition with Haleon's financial and strategic priorities.
• Emerging customer development - Identify, assess and prioritise business development opportunities across emerging digital commerce customers, including TikTok Shop, Joybuy and future pureplay platforms. Build evidence-based business cases, route-to-market recommendations and scalable launch plans, including clear investment, capability and profitability requirements.
• Market and customer strategy - Maintain a strong external perspective on digital commerce market dynamics, customer strategies, marketplace models, competitor activity and consumer behaviour. Translate this context into clear recommendations on where Haleon should play, how it should win and which execution levers will create the greatest value.
• Pricing, promotion and portfolio optimisation - Lead product-level pricing and promotional strategy across the remit, using detailed performance, margin, elasticity, mix and trade investment analysis. Recommend the right assortment, pack-price architecture, promotional proposition and customer terms to deliver competitive, sustainable growth.
• Data-led performance management - Connect multiple internal and external data sources to build a robust view of customer, category, brand and SKU performance. Translate complexity into decision-ready insight, identifying growth drivers, risks, execution gaps and in-year course-correction actions.
• Digital shelf, media and execution - Drive best-in-class availability, content, search, ratings and reviews, retail media and conversion across pureplay customers. Ensure investment and execution plans are aligned to brand priorities and measured against clear commercial outcomes.
• Financial management - Own the P&L for the customer remit, including sales, gross margin, operating profit, trade investment, media effectiveness, forecast accuracy and cash flow. Build scenarios and make timely trade-offs to protect delivery while investing behind future growth.
• Cross-functional leadership - Lead a connected customer team across Brand, Shopper, Category, NRM, Finance, Supply, Digital Commerce and Operations. Create clarity on priorities, remove barriers and ensure Haleon responds to customer and market developments with pace.
• Capability and leadership - Act as a subject-matter expert for Amazon and emerging pureplay models, sharing learning across the Sales community, coaching colleagues where appropriate and strengthening Haleon's broader digital commerce capability.

Key accountabilities and outcomes

• Delivery of profitable sales, share and cash targets across Amazon and the wider pureplay remit.
• A clear, insight-led Amazon customer strategy and joint business plan with strong in-year execution and governance.