Senior Demand Generation Executive

Sharp Business Systems France; Wakefield; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Supportive team environment

Creative ownership

Visible impact on results

Job summary

A leading technology company in Wakefield is seeking a Senior Demand Generation Executive to enhance outbound and sales enablement activities. The ideal candidate will have over 5 years of B2B marketing experience, with advanced HubSpot expertise. Responsibilities include designing omni-channel campaigns, managing workflows, and collaborating with the Marketing team. This role offers a chance to shape strategy and make significant contributions to revenue and business goals within a supportive environment.

Qualifications

• 5+ years of B2B marketing experience focused on demand generation.
• Advanced expertise in HubSpot CRM and marketing automation.
• Strong understanding of lead nurturing strategies.

Responsibilities

• Build and execute strategic demand generation plans.
• Design and deliver targeted omni-channel campaigns.
• Collaborate with Marketing team for aligned messaging.
• Create sales enablement content for New Business team.
• Manage workflows and dashboards in HubSpot.
• Report on campaign effectiveness and improve outcomes.

Skills

B2B marketing experience

HubSpot CRM expertise

Digital marketing trends knowledge

Communication skills

Project management

Data-driven mindset

Education

Professional marketing qualification

Tools

HubSpot

Job description

We’re looking for a results‑drivenSenior Demand Generation Executive to supercharge our outbound, nurture and sales enablement activity.

You’ll be a HubSpot expert, designing smart workflows, building high‑performing campaigns, Reporting into the Head of Demand Generation and partnering closely with our New Business and Marketing teams to generate more high‑quality leads. You’ll also play a key role in shaping strategic demand plans that align directly to business goals and broader business priorities.

If you love blending creativity with data, enjoy experimenting with new tactics, and want to make a visible impact on revenue, this is the perfect opportunity.

What You’ll Be Doing

• Build and execute strategic demand generation plans that map directly to business objectives, pipeline targets and priority segments.
• Design and deliver targeted outbound, nurture and omni‑channel campaigns in HubSpot that guide prospects through the customer journey and accelerate lead generation.
• Collaborate closely with the wider Marketing team to ensure consistent, aligned and high‑quality messaging across all nurture streams and campaign touchpoints.
• Create and maintain powerful sales enablement content that helps our New Business team convert opportunities efficiently.
• Act as an internal HubSpot authority, managing workflows, lead scoring, segmentation and dashboards for optimal performance.
• Report regularly on campaign effectiveness, engagement and conversion metrics, sharing insights and recommendations to continuously improve outcomes.
• Own the end‑to‑end delivery of major demand initiatives, coordinating channels, content and stakeholders to ensure campaigns land on time and meet their commercial objectives.
• Work with the Head of Demand Generation and New Business teams to align marketing activity to pipeline goals and upcoming business priorities.
• Enhance our marketing systems and lead management processes, contributing to ongoing optimisation.
• Build strong internal relationships, ensuring your work supports and elevates broader strategic aims across the business.

What You’ll Bring

• 5+ years’ B2B marketing experience, with a strong focus on demand generation and sales enablement.
• Advanced HubSpot CRM and marketing automation expertise, you know how to get the best out of the platform.
• Strong knowledge of digital marketing trends, omni‑channel campaign planning, customer journeys, segmentation and lead nurturing strategies.
• A track record of delivering measurable results through outbound and nurture campaigns.
• Excellent communication and collaboration skills, you influence, not just execute.
• A commercial mindset with a passion for data, experimentation and continuous improvement.
• Self‑driven, organised and able to manage multiple projects at pace.
• A professional marketing qualification is a plus.
• A proactive, flexible approach to work in a fast‑evolving environment.

Why You’ll Love Working Here

You’ll be joining a passionate, supportive team where your ideas matter and your impact is visible. We encourage initiative, value creativity, and give you the ownership needed to drive meaningful results.

If you’re excited by the idea of shaping strategy, delivering integrated campaigns and owning demand generation activity end‑to‑end, we want to hear from you.