Senior Demand Gen Leader - AI-Driven Growth

Deel; United Kingdom; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership (IWG)

Job summary

Deel is seeking a Senior Demand Generation Manager to own demand strategy and go-to-market for Deel's emerging product lines. You'll drive full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine for new products entering the market.

This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy,

Qualifications

• 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
• Proven track record building campaigns that deliver pipeline and revenue at scale
• Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline)
• Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
• Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work
• Hands-on builder mentality: you can take an experiment from idea → build → launch → analyze → iterate, and ship fast without sacrificing quality
• Comfort with AI tools and eager to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)
• Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority
• Executive presence: able to present insights and recommendations at leadership level with confidence
• Operates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivated
• Adaptable and thrives in fast-paced, evolving environments
• Fluency in analytics tools, reporting, and dashboard development
• Fluent in written and spoken English

Responsibilities

• Build & Lead Demand Strategy: Set quarterly demand strategy and growth targets in partnership with Sales, Product Marketing, and regional teams
• Scale Non-Paid Channels: Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources
• Drive Execution & Results: Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions

Skills

Demand generation

Growth marketing

Integrated campaigns

Forecasting

Analytics

Pipeline metrics

Collaboration

AI tools

Executive presence

English fluency

Job description

Deel is seeking a Senior Demand Generation Manager to own demand strategy and go-to-market for Deel's emerging product lines. You'll drive full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine for new products entering the market.

This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy,