Senior Demand Gen Lead - ABM & AI-Driven Growth

Expereo International; Greater London; Híbrido; GBP 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working

25 days Holiday

Company Bonus

Resumo da oferta

Expereo International is seeking a proactive Demand Generation Manager to transform marketing strategy into integrated campaigns across paid, digital, ABM and more. You'll own campaigns from concept to measurement, collaborating with Sales, Product Marketing, Content, Brand and agencies.

You’ll be a digitally native marketer, expert in HubSpot, comfortable with AI tools, and focused on pipeline growth, conversion, and ROI.

Qualificações

• Experience in a B2B technology, SaaS or similarly complex commercial environment.
• Strong experience developing and delivering integrated, multi-channel marketing campaigns.
• Expert-level, hands-on HubSpot experience, with a track record of using it to drive and report on pipeline.
• Demonstrable, practical use of AI tools in day‑to‑day marketing work.
• Proven understanding of demand generation, paid media, digital marketing and ABM.
• Commercial mindset with an understanding of and proven experience in how marketing activity translates into pipeline and revenue.
• Strong analytical skills and confidence using performance data to make decisions and optimise activity.
• Experience working cross‑functionally with Sales and other business stakeholders.
• Strong project management skills, with the ability to manage multiple priorities and deliver at pace.
• Comfortable being both strategic and hands-on – able to develop the plan and get into the detail to make it happen.
• Strong communication and influencing skills.
• Curious, proactive and comfortable testing new ideas and challenging established approaches.

Responsabilidades

• Own and deliver demand generation programmes that create qualified opportunities and pipeline.
• Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue.
• Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey.
• Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives.
• Translate strategic priorities into clear campaign propositions, audiences, messaging, channel plans and activation.
• Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels.
• Manage campaign calendars, timelines, budgets and delivery, ensuring activity is well coordinated and executed at pace.
• Partner with internal teams and external agencies where required to deliver high-quality campaigns.
• Produce regular performance reporting with results, insights and recommended actions.

Conhecimentos

B2B tech marketing

Demand generation

Multi-channel campaigns

HubSpot

ABM

Paid media

Commercial acumen

Analytics

Cross-functional

PM / Project management

Strategic & hands-on

Communication

Curiosity

Ferramentas

HubSpot Marketing Hub

AI tools in marketing

Descrição da oferta de emprego

Expereo International is seeking a proactive Demand Generation Manager to transform marketing strategy into integrated campaigns across paid, digital, ABM and more. You'll own campaigns from concept to measurement, collaborating with Sales, Product Marketing, Content, Brand and agencies.

You’ll be a digitally native marketer, expert in HubSpot, comfortable with AI tools, and focused on pipeline growth, conversion, and ROI.