Growth Marketing & Demand Gen Lead: ABM & Pipeline Expert

Sagacity; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Sagacity is seeking an experienced Growth Marketing & Demand Generation Manager to own multi-channel campaigns and ABM, driving pipeline and revenue. You will collaborate with Sales, Product and Delivery teams and shape broader marketing strategy in a fast-paced data services/tech environment.

Minimum 3 years in growth marketing or B2B demand generation in relevant sectors is required; deep HubSpot and analytics skills are essential for success and reporting progress against targets.

Qualifications

• Hands-on experience in growth marketing or demand generation in data services, tech, utilities or telecoms.
• Proven end-to-end campaign planning with measurable pipeline/revenue impact.
• Experience with ABM programmes and multi-channel orchestration.
• Practical use of HubSpot or equivalent CRM/Marketing automation platforms; ability to build workflows and reporting.

Responsibilities

• Own growth and demand generation activity, accountable for pipeline revenue and progress reporting.
• Plan and deliver multi-channel campaigns across email, digital, social and content to generate awareness and qualified pipeline.
• Manage ABM programmes for target accounts in collaboration with Sales.
• Maintain campaign activity in HubSpot including workflows, landing pages, email journeys and dashboards.
• Contribute to paid media planning (SEM and paid social) to align with growth priorities.
• Track and report campaign and pipeline performance and make data-led recommendations.

Skills

Growth marketing

Demand generation

ABM

HubSpot

Paid media

Analytics

Education

Marketing degree

Tools

HubSpot

LinkedIn

AMP (Jam7)

So Ampli

In Design

Job description

Sagacity is seeking an experienced Growth Marketing & Demand Generation Manager to own multi-channel campaigns and ABM, driving pipeline and revenue. You will collaborate with Sales, Product and Delivery teams and shape broader marketing strategy in a fast-paced data services/tech environment.

Minimum 3 years in growth marketing or B2B demand generation in relevant sectors is required; deep HubSpot and analytics skills are essential for success and reporting progress against targets.