Senior Data Strategy Analyst: Marketing Insights & Analytics

Avalere; Greater London, Manchester; Hybrid; GBP 77,000 - 90,000; Full time

Benefits offered by this job

401K with employer match

Life insurance, disability & medical/d

Flexible hybrid/remote work

20 vacation days + personal day

Job summary

Avalere Health is seeking a Senior Data Strategy Analyst to lead the development and execution of media reporting and measurement initiatives across client accounts. You will analyze marketing performance data, deliver insight-driven reports, and help shape measurement frameworks aligned with client objectives.

You will collaborate with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable outputs while advancing Tableau dashboards and

Qualifications

• 2–3 years of experience in marketing or media analytics.
• Proficiency in Google Analytics and Tableau.
• Familiarity with pharmaceutical marketing measurement tools such as Crossix and ability to interpret outputs for reporting.

Responsibilities

• Develop and deliver recurring and ad hoc reporting with accuracy and KPI alignment.
• Translate performance data into insights and optimization recommendations.
• Support the development and refinement of measurement frameworks.
• Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams for data integrity.
• Contribute to Tableau dashboard builds and reporting automation initiatives.
• Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting.
• Identify performance trends, risks, and opportunities within campaign data.
• Ensure timely delivery of reporting and communicate blockers.

Skills

Marketing analytics

Data interpretation

Communication

Excel

PowerPoint

Tableau

Google Analytics

Tools

Tableau

Google Analytics

Crossix

Job description

Avalere Health is seeking a Senior Data Strategy Analyst to lead the development and execution of media reporting and measurement initiatives across client accounts. You will analyze marketing performance data, deliver insight-driven reports, and help shape measurement frameworks aligned with client objectives.

You will collaborate with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable outputs while advancing Tableau dashboards and