Senior Data Analyst: Lead Data Strategy & Insights

RAPP; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

RAPP is seeking a Senior Analyst to lead end-to-end data projects, guiding junior analysts and shaping strategies that drive smarter decisions across channels. You will influence one flagship client or multiple accounts and help support new business growth.

In this role, you will run test-and-learn plans, harness first-party data for media optimization, and develop data pipelines with a focus on data quality and segmentation. Strong communication with non-technical stakeholders is essential.

Qualifications

• Hands-on data work using SQL and Python to pull data from cloud platforms.
• Ability to translate data into actionable recommendations for non-technical stakeholders.
• 4+ years in agency, consulting or client-side with marketing analytics data.

Responsibilities

• Deliver and manage an on-going test-and-learn plan for a client’s omnichannel marketing activities.
• Lead a strategic initiative to understand how to use first party data to power above-the-line media buys.
• Lead a progressive data capture exercise to drive data quality and volume.
• Use RAPP’s AI tools to drive an ongoing creative optimization programme.
• Create multi-variate customer segments and measure marketing impact.

Skills

SQL

Python

Cloud platforms

Strong communicator

Stakeholder management

Curious

Independent worker

Tools

Airflow

Job description

RAPP is seeking a Senior Analyst to lead end-to-end data projects, guiding junior analysts and shaping strategies that drive smarter decisions across channels. You will influence one flagship client or multiple accounts and help support new business growth.

In this role, you will run test-and-learn plans, harness first-party data for media optimization, and develop data pipelines with a focus on data quality and segmentation. Strong communication with non-technical stakeholders is essential.