Senior CX Research Lead — AI-Driven Insights

Pfizer; Tadworth; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Relocation assistance may be available

Job summary

Pfizer seeks a Sr. Manager, CX Research to lead qualitative and quantitative studies shaping colleague-centric product development within Pfizer Digital & Technology.

This hands-on role designs, executes, and analyzes research, applying AI and behavioral science while coordinating with cross-functional teams to drive adoption and strategy. You will mentor junior researchers, translate insights into product recommendations, and advocate customer-centric solutions across engineering and product

Qualifications

• Bachelor's or Master's in Human-Centered Design, Psychology, Market Research, or related field; quantitative background.
• 7+ years in CX/UX/product research with hands-on study delivery.
• Proficiency in qualitative research, experimentation, and usability methods, with applied statistics.
• Hands-on researcher able to plan, field, and analyze studies using Python or R and tools like UserZoom, Qualtrics, SPSS, Medallia.
• Experience integrating AI into research workflows and surfacing insights for action.

Responsibilities

• Design, execute, and analyze qualitative and quantitative research end to end without external vendors.
• Apply behavioral science and change management to frame questions and surface adoption insights.
• Translate findings into actionable product design insights and inform roadmaps.
• Integrate AI into research workflows and evaluate AI prototypes with rigorous methods.
• Collaborate with product managers to prioritize features based on KPIs and telemetry.

Skills

Qualitative research

Quantitative research

Experimentation

Usability methods

Python

R

UserZoom

Qualtrics

SPSS

Medallia

AI in research

Data visualization

Education

Bachelor's or Master's in Human-Centered Design, Psychology, Market Research, or related field

Tools

Python

R

UserZoom

Qualtrics

SPSS

Medallia

Job description

Pfizer seeks a Sr. Manager, CX Research to lead qualitative and quantitative studies shaping colleague-centric product development within Pfizer Digital & Technology.

This hands-on role designs, executes, and analyzes research, applying AI and behavioral science while coordinating with cross-functional teams to drive adoption and strategy. You will mentor junior researchers, translate insights into product recommendations, and advocate customer-centric solutions across engineering and product