Senior CRO Strategy & Optimization Lead

BT Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

10% annual bonus

Private GP 24/7

Carers leave

Parental leave

BT product discounts

Pension scheme

Holiday purchase scheme

Additional benefits

Job summary

BT Group is seeking a CRO Manager in London for the UK Business division. You will lead the strategy and delivery of a comprehensive conversion-rate optimisation programme across digital journeys, turning insights into measurable commercial growth.

Responsibilities include shaping hypotheses, designing tests (A/B and multivariate), defining success metrics, and guiding senior stakeholders. You’ll mentor CRO professionals and align teams to drive revenue efficiency and customer experience.

Qualifications

• CRO and experimentation expertise — designing hypotheses, A/B tests and roadmaps.
• Analytical rigour — metrics, data interpretation and evidence-led recommendations.
• Commercial acumen — linking conversion with revenue growth.
• Customer-centred thinking — understanding journeys and friction points.
• Stakeholder leadership — aligning senior stakeholders and communicating impact clearly.
• People leadership — coaching CRO specialists across cross-functional teams.

Responsibilities

• Own end-to-end CRO and optimisation programme across digital journeys.
• Identify high-impact opportunities based on behaviour, data and value.
• Shape hypotheses and translate into a test-and-learn roadmap.
• Design, oversee and evaluate A/B, multivariate and other tests.
• Define success metrics and appropriate measurement frameworks.
• Analyse test performance and recommend rollout or iteration.
• Establish scalable CRO processes, governance and quality standards.
• Maintain rigour in test design, execution, analysis and decisions.
• Prioritise work by business value, customer impact and strategy.
• Collaborate with product, design, marketing, analytics, engineering and commercial teams.
• Coach CRO professionals to build capability and confidence.
• Align senior stakeholders around priorities and investment decisions.
• Communicate progress and commercial impact with clarity and credibility.

Skills

CRO & experiments

Analytical rigour

Commercial acumen

Customer journey

Stakeholder leadership

People leadership

Job description

BT Group is seeking a CRO Manager in London for the UK Business division. You will lead the strategy and delivery of a comprehensive conversion-rate optimisation programme across digital journeys, turning insights into measurable commercial growth.

Responsibilities include shaping hypotheses, designing tests (A/B and multivariate), defining success metrics, and guiding senior stakeholders. You’ll mentor CRO professionals and align teams to drive revenue efficiency and customer experience.