Strategic CRM Data & Insights Lead

Expedia; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Expedia Group is seeking a Customer Data & Insights Manager to own CRM performance reporting, dashboards, and actionable insights. You will partner with Marketing, Finance, Product, and Data teams to translate data into strategies that improve customer value and business outcomes.

The role blends hands-on analysis with executive storytelling, building scalable measurement solutions and influencing investment decisions across CRM and customer performance.

Qualifications

• 6+ years of experience in CRM, marketing, customer, commercial, or performance analytics.
• Strong SQL skills and ability to work with large, complex datasets.
• Proven ability to create executive-ready presentations that support decision-making.
• Experience measuring CRM, customer, marketing, or trading performance with attribution/forecasting/experimentation.

Responsibilities

• Independently own reporting, dashboards, performance insights, and recommendations across CRM and customer performance.
• Lead analyses to identify performance drivers, quantify opportunities, and translate findings into actionable recommendations for CRM and stakeholders.
• Strengthen measurement frameworks with KPIs, forecasting models, experiments, and optimization strategies.
• Build and evolve trusted dashboards and executive presentations by integrating data sources and improving data quality.
• Partner with stakeholders to frame questions, validate assumptions, and align on business performance.
• Connect customer and campaign performance trends to broader business objectives, guiding decisions and investments.
• Translate complex findings into concise narratives for analysts and senior leaders.
• Identify opportunities to improve reporting processes and AI-enabled workflows to accelerate insights.

Skills

SQL

Excel

Dashboard reporting

Data storytelling

Stakeholder management

Education

Bachelor's or Master's in Analytics/Statistics/Economics/Mathematics/Business

Tools

Claude or similar AI tools

Job description

Expedia Group is seeking a Customer Data & Insights Manager to own CRM performance reporting, dashboards, and actionable insights. You will partner with Marketing, Finance, Product, and Data teams to translate data into strategies that improve customer value and business outcomes.

The role blends hands-on analysis with executive storytelling, building scalable measurement solutions and influencing investment decisions across CRM and customer performance.