Senior CRM Manager - FTC - £70k

Salt; Greater London; Hybrid; GBP 60,000 - 81,000; Full time

Job summary

Salt is seeking a Senior CRM Manager on a 10 Month FTC to own acquisition-focused lifecycle activity from segmentation to template changes. You will lead reward-driven campaigns across email, push, in-app and SMS, while partnering with Marketing, Product and Analytics to shape the multi-channel CRM plan.

This role requires hands-on HTML/CSS skills, SQL experience and expertise with Braze and Liquid templates, delivering accurate, high-velocity results in a hybrid London setup.

Qualifications

• 5+ years in CRM with proven campaign design and scaling.

Responsibilities

• Own delivery, scaling and measurement of reward-led acquisition campaigns across early customer lifecycle.
• Build and optimise automated journeys across email, push, in-app and SMS.
• Collaborate with Marketing, Product, MarTech & Analytics to shape the multi-channel CRM plan.
• Ensure communications meet brand, creative and compliance standards.
• Use data to track performance, test ideas and optimise quickly.
• Hands-on build from segmentation to template changes.

Skills

CRM management

Email automation

Multi-channel campaigns

HTML/CSS

SQL

Looker/GA

Braze

Liquid templates

Tools

Liquid

HTML

CSS

Braze

Job description

Senior CRM Manager (10 Month FTC) - £70,000 / London / Hybrid

We're partnering with a fast-growing, app-led digital business with a large and highly engaged customer base. CRM sits at the centre of their growth plans, and they need a hands-on Senior CRM Manager on a 10 month contract to own acquisition-focused lifecycle activity and deliver quickly and accurately.

What You'll Do

• Own the delivery, scaling and measurement of reward-led acquisition campaigns across the early customer lifecycle
• Build and optimise automated journeys across email, push, in-app and SMS
• Work closely with Marketing, Product, MarTech and Analytics to shape and deliver the multi-channel CRM plan
• Make sure every communication meets brand, creative and compliance standards
• Use data to track performance, test ideas and optimise at pace
• Roll up your sleeves on the build, from segmentation to template changes

You’ll Bring

• 5+ years in CRM, with a track record of designing and scaling campaigns and automated journeys
• Experience in app-first, product-led or high-frequency digital businesses
• Hands-on HTML and CSS skills
• SQL, plus analytics tools such as Looker or GA
• Braze and Liquid experience is a big plus
• A sharp eye for detail and the ability to deliver accurately under pressure
• Comfort working within approval and sign-off processes