Senior CRM Manager

JR United Kingdom; Derby; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading ecommerce business is seeking a Senior CRM Manager to enhance customer engagement during a critical growth phase. This hands-on role involves implementing data-driven strategies, managing the customer database, and collaborating with teams to optimize campaigns using tools like Klaviyo.

Qualifications

• Proven technical CRM experience in an ecommerce environment.
• Expertise in customer segmentation, loyalty, and retention.

Responsibilities

• Ownership of the customer database and managing communications across email, SMS, and push notifications.
• Enhancing the customer journey through data-led campaigns and analyzing performance.

Skills

Technical CRM Experience

Customer Segmentation

Analytical Skills

Tools

Klaviyo

Job description

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Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

Derby, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

7

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Technical CRM expert needed!

Our client is a much-loved ecommerce business experiencing an impressive period of growth.

They are seeking a Senior CRM Manager to join the team, reporting to the Head of CRM, to drive customer initiatives during this pivotal growth phase. It is essential that this hire be a hands-on technical CRM expert.

The successful candidate will be responsible for delivering data-driven strategies to enhance customer engagement, retention, and loyalty.

Responsibilities include managing customer communications across email, SMS, and push notifications.

The role includes:

• Ownership of the customer database
• Implementing a test-and-learn approach to CRM to strengthen customer relationships
• Enhancing the customer journey through data-led campaigns and continuous optimization throughout the customer lifecycle
• Segmenting customers effectively using data and insights to personalise communications
• Analyzing CRM performance and reporting results to the Head of CRM and wider business
• Analyzing customer behavior to identify opportunities and adopting an always-on approach to optimization
• Collaborating with marketing, data, and tech teams to build a best-in-class customer experience
• Overseeing the use of Klaviyo to deliver sophisticated marketing solutions

The Person:

• Proven technical CRM experience in an ecommerce environment
• Expertise in customer segmentation, loyalty, and retention
• Strong analytical skills with a results-oriented mindset

For more information, please apply immediately.